The Design of Everyday Things Revised and Expanded Edition (2013) by Don Norman, Chapter 1: The Psychopathology of Everyday Things
After reading the first chapter about The Psychopathology of Everyday Things, my understanding as designer widened. I used to think that a good design is a design that is able to cater to the needs of its targeted market. However, after reading it I learnt that even when a product or service is specifically targeted at one type of user, throughout the process it will have interaction with different stakeholders and their point of view need to be considered as well. Take an example a chair for a toddler. I used to think that a designer should design with consideration of the child as the direct user in mind. Some examples are on how the material will be comfortable for the child, how the height will fit as the child grows up and how the finishing will be safe for the child. But after reflecting more, I am know thinking the parent’s point of view as well, such as how easy it is to assemble the chair and how convenient to store and take care for the chair’s durability.
I realise that designing an experience should not focus only on the end point but also the holistic experience of the product. And interestingly, there are many factors and elements that can be used to help in improving those experience. It’s such a complex thing that require the designer to prioritise the different needs of different users.
 Norman, Donald A. The Design of Everyday Things Revised and expanded edition. New York: Basic Books, a member of the Perseus Books Group, 2013.