Upon receiving the brief for this project, I look upon more conceptual ways in which we could present the given object.

Comme Des Garcons, a fashion brand notoriously known for making highly conceptual, in-house designed graphic/advertising work was the basis of how I wanted to push this project. Still, upon feedback from my previous assignments, I wanted to tone down the degree of abstraction and also answer the brief appropriately.

I had intended the final output to be somewhere rather conceptual, a feeling that seems to have a stronger message (or maybe a double message) rather than how we can juxtapose and superimpose images to ‘promote’ the given product.