the thought process behind the series of photographs titled ‘may the circle remain unbroken’, a meditation on love, yearning, loneliness and ennui.

For this project, I knew what I wanted to do as I felt that it played more towards my artistic strengths – photography and the narrative element. As such, I utilised more of a moodboard to focus on certain themes.

Instead of scribbling down thoughts or writing down phrases that would trigger an inspiration, I studied my own body of work, notebooks and referenced them to how certain photographers had had an influence on me.

With regards to the overall aesthetics and narrative decisions behind the photographs, I focused onto the topics of loneliness and love.

The feelings I had when I was in Tokyo, a sense of isolation in an urban environment. When the silence feels deafening and the void of loneliness feels ever-present in a room full of people.

Text & Image – Research

Upon receiving the brief for this project, I look upon more conceptual ways in which we could present the given object.

Comme Des Garcons, a fashion brand notoriously known for making highly conceptual, in-house designed graphic/advertising work was the basis of how I wanted to push this project. Still, upon feedback from my previous assignments, I wanted to tone down the degree of abstraction and also answer the brief appropriately.

I had intended the final output to be somewhere rather conceptual, a feeling that seems to have a stronger message (or maybe a double message) rather than how we can juxtapose and superimpose images to ‘promote’ the given product.

Project 2 – R&D

Upon receiving the boxed drink of Jasmine Green Tea by Pokka, I was intrigued at how it marketed itself as a healthier choice.

Hence, I began researching on adverts that promoted the element of healthiness in the drink products.

Based from the image itself, we would associate this particular drink with the ideas of ‘health’, ‘refreshing’ and ‘invigorating’. Nonetheless, I was even more struck to realize that these particular drinks are not that healthy, which is suggested by the extremely high sugar content.

As such, how can play around with the marketing paradox and apply it within the context of the boxed Pokka Jasmine Green Tea?