The layout was meant to resemble an umbrella, where I paired off “similar” images to be on opposing sides (since umbrellas are mostly symmetrical). Also, each photo has a differently-coloured umbrella to make rainbow colours ?
1st set: Internal and external of umbrella
I did close-ups to focus solely on the qualities.
- Indigo: Colour of mystery. Shows the internal structure of the umbrella, complex and incomprehensible.
- Yellow: Colour of clarity. Shows the external of the umbrella canopy, how it is water-resistant and simultaneously translucent.
2nd set: Umbrellas as alternative items
I did mid-range shots because the context was somewhat important.
- Green: Colour of health. Orientation is upright but flipped canopy, context is kitchen, with utensils and cutlery on top (it becomes a table!)
- Orange: Colour of adventure. Orientation is upside down, context is water body, with a soft toy (just imagine it’s a person) on board (it becomes a boat!)
3rd set: Portrait orientation
There was nothing much linking them to each other but orientation, but I like to think it’s a contrast thing, like time (night vs day) and people (presence vs absence).
- Red: Colour of passion. Meant to show umbrella thematic association: intimacy (in sharing the umbrella), concealment (in hiding the face), protection (in both begin sheltered)
- Blue: Colour of sadness. Meant to show the physical quality of portability, where it is located in its typical location, outside the door (where you would casually take it while on your way out)
Poster: Umbrella Uselessness
- Purple: Colour of “finality” (the last colour of the rainbow), identifying this as the last photo to look at, in a way
- Overarching idea: Undermining the umbrella’s usage by showing a situation in which it’s entirely useless, a situation so bizarre it makes people pretend they don’t see me and makes me feel stupid
- It’s not raining
- It’s indoors
- The umbrella is wet on the inside
- WhatsApp message formatting to show informality and ridiculousness, and how this is typically the kind of thing you’d send to your close people (pictures of stupid things that make them roll their eyes)
As usual, some process shots and stories can be found here.