in Project 1 - Process, Project 1 - Research

Image Making Through Type (Part 3 – Art Direction and Colour Scheme)

With further remarks from peers and others based on my first drafts, further changes are made, mainly in the art direction and the colour scheme.


The Interior Designer

Art Direction

For the art direction, I plan to follow as closely to a real floor plan as possible to make it look like it is real. The thick borders on the outside, followed by a thinner inner wall and also the really thin furniture and doors. I also will try to stick to the style used for the windows and doors.

Colour Scheme

I will make the design black and white as most of the floor plans I found are in black and white. I have decided to not go for the blueprint design as I was told that that direction is overused.


The Confectioner

Art Direction

Illustration by Julian Burford (http://www.julianburford.com/client/)

Illustration by Mackenzie Child (https://www.mackenziechild.me/)

Since this will be the more colourful works among the 4, I have decided to go for something more fun and friendly, so I will be doing illustration based. As seen above, it looks very quirky with thick outlines, and details include the highlight and shades in close colours. I will also try my best to get as many details into the illustrations as possible to make it look more interesting.

Colour Scheme

This colour scheme is most important as it involves a lot of colours. So I had to look at the different individual sections of the type for colours, but I have decided to stick to the pastel colour scheme as it will appear most friendly and pleasing for the candy-like theme.


The Radiographer

Art Direction

The art direction for this is pretty straightforward – the x-ray. Again, I try to stick as closely as possible to the original x-ray so that it is clearly represented. As mentioned in the previous post, the x-ray concept has 2 layers – the inner and outer layer. The outer layer is more faded as compared the inner layer that is much brighter, almost neon-like.

Colour Scheme

For the colour scheme, I will stick to the blue-ish colours of the x-ray. The thicker areas would appear whiter while the outer layer will be more faded and dark. Anything that I would want to stand-out would be among the brightest.


The Contractor

Art Direction

I would want to attempt a flat illustration style for this, as compared to The Confectioner, which is more detailed. At the same time, flat illustration should try to capture as much detail as possible.

Colour Scheme

Black and yellow used on a toy crane (https://www.amazon.co.uk/Caterpillar/pages/1656735031)

Yellow and black used on a construction website (https://www.freepik.com/free-photos-vectors/excavator)

For the colour scheme, I thought of using the black and yellows as they are common colours used in construction sites. It is also contrasting and striking.