Hug Me Coca-Cola Vending Machine
In 2012, a red vending machine was installed at NUS naught but “Hug Me” written on it. Instead of spending money, participants may hug the machine and it will dispense a can of cola.
Why is it that the Coca-Cola Company decided to have such a machine?
Would it work as effectively if the machine was placed at a public mall instead?
Do you think the project was successful?