Task 4: Deliverable 2_Instagram Campaign

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The tpobs stands for The Price of Being Single, which is a board game that addressed the issue of the invisible discrimination that single people face in life. This board game creates an immersive role-playing experience, making players experience all the inconvenience that single people face in a fun and joyful way, which will lead to reflection on mindsets and presumptions. Together we can create a more inclusive and friendly society.
This Instagram campaign is designed to accompany and promote the game. The interactive media includes Instagram feeds and stories, the content also includes two parts. One is the promotional feed with detail image of the design elements in the game to attract the target audience, and it also includes incentives to encourage discussion about this social issue under hashtag #tpobs. The second part is the statistics related to this issue and quotations from interviews, to inform audience and raise awareness.



Profile Page Overlook
Instagram Stories
Promotional/Introduction Feeds
Statistics & Quotations

Deliverable 1 _Board Game_The Price of Being Single

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The tpobs stands for The Price of Being Single, which is a board game that addressed the issue of the invisible discrimination that single people face in life. This board game creates an immersive role-playing experience, making players experience all the inconvenience that single people face in a fun and joyful way, which will lead to reflection on mindsets and presumptions. Together we can create a more inclusive and friendly society.
The mechanism is similar to Monopoly which allows 2-6 players. Players start by drawing the pink character cards, where they will decide their marital status and basic salaries. The basic salary is set almost the same, but with tiny difference to enhance the playability of the game, it is the money that each player get at the beginning of the game.
One user will be the banker who collects all the money, then all players start at the red start spot, throwing dice and following the number. Players will encounter four types of known spots, which are new skills/properties/jobs/place. They can decide whether to invest money to get the respective skill/property/job, if it is a place, the player has to re-throw the dice. For skill/property, the player collect money from other players who land on such spot, for job, the player gets the money from the banker on each round.
There are also two unknown spots, which are opportunity cards (purple) and daily situation cards (blue). Players might lose money or get bonus, just like how we deal with unpredictable situations in life.
A player is considered lost the game if he or she cannot pay for another player anymore, the last player is considered to be the winner.
Game Set

Character Cards 
6 cards

Opportunity Cards 
4 * 4 sets =16 cards


Situation Cards 
8 * 2 sets =16 cards


Job/Skill/Property Cards 
5 job cards
7 skill cards
3 property cards
two sets for each
30 cards

Money Cards 
180 cards


Game Board

42.0 x 42.0 cm


Dialogue with Time- Reflections

1. Briefly share your experience going through Dialogue with Time. What were some of the feelings, thoughts, challenges, and insights gained while role-playing an elderly person?


In the first part of the exhibition, there are all fact-based information boards and demos in the open space on the second floor, and I feel quite ok with the information load and have a more neutral mood. Then I went far to the end of the exhibition area and there is a machine that takes a photo of you and then it will generate a photo of the older you. I tried it and I felt that I look super bad, because the “me” in the photo have all the wrinkles, age pigment and darkened skin areas on my face, suddenly the idea of getting old got so vivid and unavoidable.


After doing activities with the instructors, we are introduced to another are which is colored with all pink and yellow colors. The pink and yellow setting is so different from the last room and I feel that we were pretty much isolated, which creates a good setting/environment for role play. The one that I remembered the most is Parkinson’s disease simulator, it got super hard where there is an unstable external force acting on your wrist. I tried to aim the key into the whole but due to the simulator, I can’t control my hand due to the simulator, I started to feel anxious and helpless, the emotion at that moment is so unique that no other medium can ever achieve, I think this is the magic of role-playing, which really puts you in other’s position rather than just telling you information.

In the video that is my friend and classmate Ayesha trying the simulator.


2. Drawing on your experience, can you think and list some of the benefits inherent in the design research technique of role-playing?

  • First-hand experience: The experience created is the most valuable outcome of the role-playing. First of all, the experience process and reading/watching experience are inherently different, as the experience is most likely to be multi-sensory, which creates a more immersed feeling. Secondly, the notion of experience has created proactive action rather than passively receiving information, which is more entertaining and relatable.


  • Better understanding: It will also help people to get a better understanding of some issues, especially the one that we experience: aging. As we are all in our early 20s, we don’t quite think of aging at all although we do see elderly people like our grandparents. The role-playing process had helped us to conceptualize and visualized the idea to keep it into our mind, and the issue is no more abstract but more relatable since we already experienced it.


  • More empathy/Potential changes created: I think it also helped us to developed a stronger sense of empathy which might actually lead to action. As we already experienced how hard it is to open a door or grab the pills as an elderly, we are now more willing to help them and try to think from their perspective rather than feeling troublesome or annoyed.


  • The intimate and unique experience for different people: I also think that each people will have different experiences of the exhibition, and each is unique, which creates an intimate relationship between the exhibition and themselves.


3. Can you think of some contexts where role-playing can be useful to help discover and define design challenges or contribute to the development of design solutions?

I think in the context of tackle the issue that women had in giving birth, it would be a good idea to make use of the simulator, etc. Also, it would also be helpful for the topic focused on handicapped people, a wheelchair can be used for other people to experience those difficulties that these people are facing in everyday life, hence the design of experience would be useful, for example, it could be a real game for people to do some easy tasks like cooking their own food, going to the toilet, grabbing some books to the bedrooms and so on, but they will have to bind their legs or hands and sit in a wheelchair. The designed experience will help people get a better understanding of the living situation of handicapped people.


Task 1A: Exploratory Research – Exploring the What, Why, Who and How

PDF Version: Research

Related Research


1.Singlism Discrimination/Marriage

The price of being single

Are You A Victim Of Singlism?

Singled out: why can’t we believe unmarried, childless women are happy?

 Are Unmarried People Discriminated Against?


2. Tampon Tax


It’s Not Just the Tampon Tax: Why Periods Are Political


3. Abortion








Further Research on Singlism Issues


Record Share of Americans Have Never Married






Link of Case Study




DA9012 Troubleshooting

Link to the full process: Silk Moon Process and Storyboard

Link to the final: Silk Moon Final

Link to tutorial: Tutorial

Link to the concept: Concept


10.2019 First Test

Test Preview on Media Art Nexus LED Wall at North Spine @NTU

Compare with the original file:

At this point, we only finished the storyboard, which means we only had still images for testing. It looked all fine for still images, except the color of the moon and golden rain seem to be too bright in the whole composition, making them the light source instead of blending in harmoniously.



11.2019 Second Test

Test Preview 2 on Media Art Nexus LED Wall at North Spine @NTU

Once we tested the video, it turned out that there are uneven areas of different colours, which could not be seen at the PC screen. I think it is because that I adjusted the hue values of the background layer, and also did it again at the outside composition layer. Although Mark said it is because of the screen, it was better after adjusting the hue value just on one layer.

Same issue here. Solved by adjusting hue values just on the layer itself instead of doing it on the composition layer.


Another issue is that the golden colour looks too monochrome, it looks almost like white on the LED screen. It is a colour correction issue and it should be better on a better screen, however, I still adjusted the saturation to make the colour bolder just in case.


DA9012 Final

Please adjust the screen to the highest brightness for the best performance.


Link to the full process: Silk Moon Process and Storyboard

Link to the troubleshooting: Troubleshooting

Link to tutorial: Tutorial

Link to the concept: Concept


Final for Elphi


Final for Media Art Nexus



Silk Moon seeks to rediscover the journey of ancient Silk Road with the guide of the moon and to retell the prosperity of Dunhuang from a modern perspective in today’s context. By doing so, the artworks explored the eternal beauty created alongside the route, and also celebrated the great achievement of cultural exchange in history.



This project contains two parts. The first part starts from 0 min to 1min05s, and the second part is the rest of the clip.

Part 1 is to represent the rise and invention of the silk road, the sand represents the sand of the desert environment, but also implies different cultures and merchants are scattered alongside the road. The particles gradually form the moon together signifies how the silk road brought people together despite the geological boundaries and physical obstacles. It lightens the background, which is a painting from Mogao Cave in Dunhuang, it is a symbol of the great cultural exchange. The diffusion of the moon represents the huge influence it created.

Part 2 started with the moon shining and growing, and all different sized golden rain dropped down. It revealed today’s perspective of looking into the prosperity of the ancient silk road, the going down movement symbolized how we inherit the generous legacy, and the moving background implies that there will be more change in the future. In the end, the water from both sides acts like the curtain from the theatre, implying the old marine silk road which went through Singapore and also closed the story smoothly.



Making a 2-minute long video which is simple but elegant, to create a relaxing and calmming feeling for passengers on their way.


Main Restrictions

  • It has to be mainly monochrome due to the restriction from the Germany side. (Hence the outcome on the screen is duller than the moodboard)
  • It cannot be too bright, otherwise, it will hurt the eyes and creates distractions.
  • Every element must be in a slow speed, due to the large size of the screen.




Main Focus

The main focus is to keep the following frame so it resonates well with the interior of Elphi. At the same time, it cannot be too much, otherwise, the golden strips will lighten up the whole space and became a light source.




DA9012 Concept

Process and Moodboard

DA9012 Process and Story Board


DA9012 Troubleshooting



DA9012-Tutorial References