Industrial Evolution & Graphic Reactions
In the previous lecture, we focused on typography as an aspect of graphic design and how it was used as an idea of documentation. However, in this lecture, we learn about the influence of the industrial revolution on graphic design. In this period of advancement and commercialisation, more graphical designs were needed as effective and efficient methods of reaching mass audiences.
Amongst the various graphic design movements we learnt about, the Art Noveau movement caught my attention for both its unique style and story.
Art Nouveau is an international art movement popularised from the 1890s to the 1910s, which could often be seen employed on art, architecture, jewelery, poster design and illustrations. It was characterised by its use of long, sinuous, organic lines and sense of dynamism, often given by whiplash curves.
The art nouveau movement was a deliberate attempt at creating a new style, free of the imitative historicism that dominated much of the past movements. It was also inspired by the Japanese woodblock printing style “Ukiyo-e”. It really amazes me how the arts and design can transcend from region to region despite cultural and behavioural differences. It’s always heartwarming to see how the arts and design solely portray meaning and emotion through aesthetics and graphics that anyone can appreciate and understand despite language or educational barriers.