Industrial Revolution & Graphic Reactions: REFLECTION

It is interesting to see how industrial revolution has affected graphic design. From linotype typesetting machine to lithography process. Lithography, planographic printing process that makes use of the immiscibility of grease and water. In the lithographic process, ink is applied to a grease-treated image on the flat printing surface; nonimage (blank) areas, which hold moisture, repel the lithographic ink. It was invented in 1796 by German author and actor Alois Senefelder as a cheap method of publishing theatrical works.

This process reminds me abit of mark-making which was a project done during year 1 sem 1 for 2D foundation class, which also incorporates the idea of ink and pressure.

Louis Prang Greeting Cards, 1881-1883

I’m amazed at the idea of how there is no rules for typography in the illustration above, and the text becomes part of the illustration. In the above illustration, I like how the subtle texts which have colours similar to the illustration, making it appear subtly and not too bold and attention-seeking in the background. I also like how the artist incorporates it onto the towel, as if it was printed on the towel and part of it.

This has definitely opened my eyes to how typography can be used to communicate ideas visually and other elements of the illustration, not just as a typeface standing by itself.

 

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