For assignment 3, we have to come up with an event and collaterals for said event. For the event, I came up with 3 initial ideas:
1. Home Party (video call party with friends)
Collaterals: invitation, gift box with things you can use/wear at home i.e. comfortable pajamas, indoor slippers, scented candle, etc.
2. Virtual Run
Collaterals: invitation, medal for finishers, a certificate for participants, T-shirt, drawstring bag
3. Stand-Up Comedy Show
Collaterals: ticket, poster, banner, canned/bottled drinks, souvenirs i.e. stickers, iron-on patches, tote bag
After discussing with Lisa, we agreed that the stand-up comedy show would be interesting to take on. Personally, I also like that idea the most and it would fit well with the design direction that I was thinking of, so I was ready to go into it.
I was looking for inspiration when I came across Yeye Weller‘s works. I was immediately taken by the style, so I decided to go in that direction.
I picked several strong colors, including white-that-is-not-so-white and black-that-is-not-very-black. As for the font, I wanted to pair bold typefaces and serif (like the light blue image at the bottom left of the first picture, the moodboard).
Yeye Weller’s works always have a certain “character” in the center, so Lisa suggested I create a character. I asked my friends for ideas since I was stuck, and they suggested something similar to a character I made before, which is a lemon head. It came to mind that I could make the theme of “when life gives you lemons” for the show; something punny, witty, and a little sarcastic. (Also, I like it.)
So those are my inspirations and initial ideations. For the rest of the progress, you can see my final post!