For this project, we’re supposed to make a poster for Singapore Design Week. I took out some keywords from the event description like design, innovation, engaging, etc and brainstormed them, finding phrases or words that are short and simple to be made into a slogan.
As for the art style, I am more inclined towards the flat illustration styles instead of something realistic.
So with the basic ideas and style somehow “settled”, I started out with a few concepts:
1. Design as innovation
So my first idea is something along the line that conveys the idea that design is something innovative, and that design is something everybody can think of or produce.
When I think of innovation, I think of new ideas, so I thought of a light bulb to represent the innovative part. As for the slogan, I thought of something simple like “Think Design” since it captures attention immediately and encourages people to consciously think of design.
However, I think it turned out very ordinary; there’s nothing special or exciting about it. It doesn’t really convey the idea of being innovative, and it doesn’t have personality.
2. Design as a bridge through time
I was thinking of something that could get through the gap of generations, so I wanted to use something that represented the past, combined with something that represented the future. I chose Peranakan patterns to represent the past and something technology-like for the future. (I wanted to make it look like there are branches of lights coming out of the screen.)
I had a lot of troubles coming up with the slogan; I was thinking something like “The Past and The Future”, or “Design Through Time”, but nothing really catches my attention. Besides, I wasn’t sure about the layout and color as well. I think this draft looks awful.
3. Design as connection
For this last one, I was looking for inspiration from the past SDW poster slogan. Their slogan is “A March of Design” (which, I think, is really smart since SDW is held in March). I wanted “connection” to be the concept; so I want it to be something that everybody knows and can relate to, something that everybody shares. Then I thought of the word “anthem” (by accident) and I liked it, hence the slogan: “An Anthem of Design”.
Since it’s about anthem, I wanted to create something shaped like a tone at first, but using geometric shapes (like Bauhaus). But it turned out very stiff and didn’t convey the excitement and energy of an anthem.
In the end, I decided to work on the third idea: An Anthem of Design.