Image Making Through Type – Process

Keeping my researches in mind, I’ve came up with a few ideas on the jobs. I want to be as experimental and creative as possible.

Here is my list:

Job Idea  1: Dream Builder or illusionist

Using optical illusion to create 3D within 2D. The idea is that a dream builder builds a dream, so I would use this optical illusion as a foundation to whatever that is going to be built.

This is inspired by the 3D illusion artworks seen in trickeye museums and on youtube videos:

Job Idea 2: Thought Train Conductor

I merged a ‘train conductor’ with ‘thought train’ to create a Thought Train Conductor. This job is basically someone who controls a person’s thoughts by conducting the thought train. The idea is inspired by Pixar’s Inside Out

Job Idea 3: Ant Trainer

I thought it will be funny to have a trainer that control ants to make them do tricks. I got inspired by looking at animal trainers, and I stumbled upon a thing called Flea Circus

It intrigued me, it’s so weird, I feel like it made the cut for an imaginative job. So I decided to be an ant trainer instead of a flea trainer.

Job Idea 4: Mainstream Lifeguard

The idea is that a mainstream is not just what is popular, but also something like a river. To be a lifeguard at a mainstream is to be someone who rescues people from what is popular. It’s a complex idea. I would combine elements of a lifeguard and popular stuffs like social media, pop culture, popular fashion brands, etc.

Job Idea 5: Apocalypse specialist

An apocalypse specialist is a person that is an expert at all kinds of apocalypses (zombies, alien invasion, nuclear war, etc). I’d imagine taking apart the destructiveness of all sorts of apocalypses.

Job Idea 6: Singaporean Spy

I thought about the idea of a “Russian Spy” in USA, and I thought about how a spy that Singapore sends out is oddly called a “Singaporean Spy”. Sounds funny. Anyway, to be a “Singaporean Spy”, one have to be in another country, so I thought it should be Malaysia. The idea is to create an artwork that looks Malaysian, but secretly hides elements from Singapore.

Other jobs that didn’t make the cut:

Tilt Master (because I’m always tilted)

Space Traffic Controller (I love space)

Cloud Traffic Controller (like, iCloud, Dropbox, etc)

Alien Biologist (alien body parts)

Doomfist (The Overwatch character)

Sneeze Blesser (Someone who blesses anyone who sneezes)

Earth Rotator (The person that rotates the Earth)

My mindmap

I decided to stick with just 4 jobs:

  1. Dream Builder
  2. Thought Train Conductor
  3. Mainstream Lifeguard
  4. Singaporean Spy

I started creating drafts for the jobs.


What my idea were for them:

Dream Builder

Idea 1: To make use of the movie Inception’s idea of a dream to let audience know the idea of a dream builder.

My initial concept part 1
My initial concept part 2
The optical illusions (head on view)

The optical illusions (side view)

This is where I got my inspiration from. I like the idea that a 2D drawing can trick the mind to think that it is 3D. By doing so, it became in line with my concept of turning dreams into reality.

Finalised sketch of the ideaThought Train Conductor

To breakdown thought train conductor, it’s Thought, and Train Conductor. For thought, it can be brain, thought bubble, and for train conductor, it can be train tracks or train body.

Mainstream Lifeguard

My idea is to use elements of lifeguard and put it into a sea of brands. The lifeguard objects will form my name.

Singaporean Spy

I have a very interactive and complex idea for this one. Let’s talk about the simple one first: I wanted to use a spy suitcase containing very Singaporean items to convey the idea of a Singaporean spy. The complex idea is to scrap the entire idea of conveying a straightforward message, and strip the idea of a Spy to its fundamentals.

To be a Singaporean is to have T-shirt / shorts / slippers combo. That goes the same for Malaysians. So using this idea, I intended to create a disguised t-shirt.

A tshirt is folded whenever we first see it in a store. Therefore, my idea is to fold a tshirt as if it is new from a store, and on it, it will reveal my nickname, formed out of chains of Malaysian slang. This represents the first impression of a stranger to the tshirt, a Malaysian. And this also represents my “Singaporean Spy’s” alter ego, the disguised Singaporean acting like a Malaysian, speaking their slang.

Once opened, there will be another name, my real name, this time, it is in Singaporean slangs.

Another idea is simply to use the super secret spy suitcase and use Singaporean items to fill it up.

Consultation One

I received feedbacks that the texts must be created first before the image is added in. I couldn’t really understand what that means, but I supposed I need to create something that is more straightforward and use semiotics to convey the job. The feedbacks for the jobs are:

Dream Builder

Generally alright to go the direction I am heading, but I must keep in mind not to do anything that is physically 3D. The idea of using Inception as a clue to the concept is not recommended as it didn’t take the real essence of the job title. An example given by Shirley was to use architectural blueprints, but I thought those are too literal.

To move myself forward, I decided to use the same concept of using 3D illusions. With that, I made an accurate template that I can use to trace out for other ideas:


Thought Train Conductor

The idea is generally accepted, but there are some issues too. Using just clouds and train tracks, it does not really convey the idea of a “conductor”.

Mainstream Lifeguard

The usage of objects to form the letters is not recommended. Instead, I was told to personify the letters (giving it character instead of using objects to form it)

Singaporean Spy

The idea is too interactive and did not use semiotics to convey the message. The assignment’s objective is to use visual cues to suggest the job to people. The idea was rejected, and I had to look for other ideas as this job is too hard to illustrate for me.

I finally understood the brief this time. With feedbacks in mind, I decided to change some ideas around.

I changed Dream Builder into Cloud Maker, as it would be easier to convey than a Dream Builder, using semiotics. There are very little association with “Dream Maker” to me.

I removed Mainstream Lifeguard as it is too hard to depict, too, and thought of a new job out of puns: Deep Sea Driver (not diver). I believe this would be not only easier for me, but would also be successful.

I also changed Singaporean Spy to Singaporean Breakfast Enthusiast, keeping the idea of something Singaporean, but make it easier to do, too. Idea is to use Singaporean breakfast set to form the name.

Consultation Two

Changing “Mainstream Lifeguard” to “Deepsea Driver”, but I was still stuck with the idea of using the objects to form the word
Reworking the concept, I gave personality to the text by making it look like an underwater view of being in the sea
Updated Thought Train Conductor
Breakfast Enthusiast

The next consultation, I had most of my concepts settled. However, there are still some changes. Most of my text are not of the same typeface, which is one of the requirement for this brief. Understanding this, I know how to move forward. With that information, I moved away from sketching drafts and tried doing the actual artwork.

In the meantime, I changed to Breakfast Enthusiast to Kaya Toast Maker, as I intend to use only the kaya toast to build the text.


Consultation Three + Final

Deepsea Driver

Deepsea driver was moved to be done horizontally, and the “underwater vibes” is done such that it will be consistent with each letter.

The look was inspired by the Finding Nemo poster

I received feedback that I was one of the few that put my text at the bottom (so I’m unique, yay?) But there are some things that still needs to be fixed. The background seemed too plain, and the texts have no texture.

I went online to see if there are any tutorials to create such effect and found a really good video that did the under sea texture really well!

Taking some references from the method, I created the final work:

That’s the end of Deepsea Driver process!

The name is made with my name “bryan”. The gradient inside the name signifies the descending depths of the ocean. The cars replace the holes in the letters that have them, which signifies that there is some driving involved in the job. The letters are made with multiplied layers over it to create the wavy effect of being underwater. The background further sets the context for the job.

Semiotics: Depth, water movement, car, bubbles, light stream, seabed

Colour Palette: monochromatic, blue to symbolise the ocean

Textures: the clarity of water and the light that stream through to indicate rough waves that refracts light

Composition: sinking, at the bottom, as though it is like moving at lower depths, floaty. Horizontal to depict the vastness of the sea

Cloud Maker

Using the template I made, I traced a cloud texture to the text. I then scanned the new sketch and added texture onto illustrator using a random cloud brush I made using a guide I found online:

The outcome:

The clouds form my initials “BLEK”, as I’d imaging an builder or maker to use their initials. The grassland creates a context for the audience to understand that these are clouds, as well as to split the page into two different colours so the 3D effect can be seen if the page is tilted to the side.

Semiotics: Cloud, shadow of cloud, and the grass to indicate that it is outdoors

Colour Palette: Analogous, calming

Textures: Cloud’s puffy texture, grass

Composition: Central and slightly to the right to enable for the 3D effect

Thought Train Conductor

I decided to add brain textures to the text to create a more obvious idea that there is some thinking involve and therefore, thought.

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I used the brain image as a reference to the texture of the text.

I did a mockup on Adobe Illustrator to have a brief look at the outcome. They looked too much like intestine to be thought of as a brain, although there are clues from the thought bubble. Feedbacks suggested me to give the font more brain texture.

A close up to the train tracks made by vectors

The Thought Train Conductor is made by using my surname, Leow. The reason is that as a train conductor, I will be addressed by my surname.

The tracks are coming from the left side, as if connected from something, and goes around the brain, weaving in and out the brain loops. With each weave, the thought bubbles comes out. This represents the train tracks being interconnected to the different parts of the brain, and with each passing, generates thoughts. This defines the thought train.

Semiotics: Train tracks, brain, thought bubble

Colour Palette: Analogous, with purple ~ pink gradient in the background as the representation of the deep, calm, inner side of our subconscious

Textures: Brain folds, train tracks, thought clouds

Composition: to create the idea of a continuous path, yet trying to not make it look boring, so I split Le and ow to make the train track route more dynamic


Kaya Toast Maker


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I took the texture from a photo of kaya toast and did an image trace, which I then edit some of the colours individually to fit the shape of words. The green plates, the dull green kaya, and the blue table are coloured according to image references.

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Kaya Toast MakerAdding some additional objects to hint that this is a kopitiam breakfast at the kopitiam, I added the coffee and condiments, as well as a vignette.

I used my surname for this composition as I imagine a kopitiam uncle would always be called by that. “AH LEOW AH, LIANG BEI KOPI!” then I’ll be like “OK”

Semiotics: Toast, condiments, kaya

Colour Palette: RGB, but I used blue as the background as with blue tables in kopitiam. The kaya is interesting as, if the colour is off by a bit, it will look like lettuce.

Textures: Kaya toast, kaya, plastic plates.

Composition: I made it look like an instagram shot taken from above so that it will bring the context of it being food.

Final works

Deepsea Driver
Cloud Maker
Thought Train Conductor
Kaya Toast Maker











Take aways and Lessons

I thought I had good Illustrator knowledge until I came across this project. The usage of Illustrator to create graphics design and texture is so different from that of creating 2D renderings of object in product design.

I also learnt to appreciate the flexibility and fluidity of Photoshop, as Illustrator did have its limitations.

Also, I learnt through the hard way to stick to the brief instead of doing what I want. As I did not understand it initially, I had to back track a lot, wasting a lot of precious days (or even weeks).

There is chance to create better works, so it was unfortunate that this happened. Nonetheless, I am excited for the next project Zine, and hope I will do better there.

Image Making Through Typography – Research

Who is Hannah Baker Hoch?

Hannah Hoch is a German Dada artist. She was one of the few woman who is involved in dadaism, who also consciously promoted the idea of women working creatively more generally in society, and is a pioneers of photomontage art form. She used photomontages to express her frustrations with the ideas of woman in the modern society in her time.

But first, we must know that Dadaism is a movement that reacted to World War I, which rejects logic and reasoning and instead, embraces nonsense, anti-capitalism, and irrationality. It is formed as a way to criticise issues with the world, a form of ranting or venting of dissatisfaction. Dadaism is a movement evolved from anti-art; other factors that brought Dadaism to life are Italian Futurism and German Expressionism.

Dadaism is a protest towards the war and its roots, which are reason and logic, are the cause of the war. In turn, they express chaos and irrationality as a form of protest. Being anti-art, dadaism ignored aesthetics and instead intended to offend people with their expressions.

One of Dadaism’s creation is the photomontage, which artists use scissors and glue instead of paint brushes to express their views using existing objects or images that are presented by the media.

One of the originator of the photomontage is none other than Hannah Hoch herself. Borrowing images from popular culture to create androgynous figures, which went against the Nazi’s idea of the ‘New Woman’. She rejected this idea and expressed herself through her photomontages.

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One of her work, Ohne Titel (Aus einem ethnographischen Museum), 1930, which depicted a deformed androgynous person.

Dadaism, to me, is a movement that redefined the idea of expression. Expression can be political, too, and the use of photomontage to protest is an interesting take on art. The artwork used existing images, and that represented the current world. By creating a vulgar image using such collages, the artist is insulting the subject that he or she is tackling on. In another way, it has its own beauty. Despite the chaotic nature, it is still arranged in a meaningful way that allows for interpretation.

What is Russian Constructivism?

It is a movement that started in 1913 that is essentially the beginning of abstraction of art. The themes surrounding this movement are stripped to its fundamental appearance: minimal, geometric, experimental and rarely emotional. Taken apart, the minimal pieces, together with the use of new media affected the style of art, making them more orderly, representing understanding, unity and peace.

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“Part of the Show Machinery” by El Lissitzky, 1923. This piece is an example of a work showing the essences of Russian Constructivism. The things depicted here are abstracted and arranged in an orderly manner.

Because of their admiration for machines and technology, functionalism, and modern mediums, members were also called artist-engineers.

László Moholy-Nagy

László Moholy-Nagy was a Hungarian Painter and photographer. He is highly influenced by constructivism and very interested in integrating technology and indutry into art. He is very experimental, and very fascinated by light throughout his career.

His ended the Bauhaus’s expressionistic teaching and moved into teaching design and industrial integration. Despite being proficient and innovative in many fields, he is known for his photography. He coined the term Neues Sehen (New Vision), as he believed that photography can create a new way of seeing things outside of what the human eyes could. He have also greatly influenced on modern art education.

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This is one of his famous work, Composition A 19 (1927), where he depicted light and transparency in painting by used geometric shapes and layered them over one another. I believe this have reflected his fascination with light.

Unconventional Art Tools

I’ve went to search up for unconventional tools and came across a website where students posted unconventional drawings. They are very interesting.

Image taken from student used wine, and it is interesting as wine stains, which allows for layering of more wine to create darker tones.


Image taken from a pendulum is a very interesting tool for art making. The pendulum repeatedly create marks on the paper in a regular manner, resulting in a very controlled artwork. But the pendulum can start in many ways, and the pencil can even rotate, which broadens the possibilities. Ultimately, if we leave it for a long time, it will create something that we cannot really control. There’s just something interesting about a tool that we can control, and at the same time, we cannot. Perhaps, we can create art using other machines as well!


Using candles to create art — the outcome will definitely be unexpected. The way it melts, the direction it melts in, the speed of which different candles melt that creates a different layering. All these creates variation.


Heres a video of Alberto Breccia using different parts of a razor blade to create marks that indicated different textures, which I thought was pretty cool as I’d think of only using the blade and not the different parts of it.

Other forms of unconventional art found on


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Here are some ideas taken from online that can be useful for this project:

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Holographic type — use of materials + layering

Image taken from My — I love this one. Theres so many layers and it’s so bubbly and colourful.


Image taken from artist used vegetables to create the type, which is pretty cool! It’s for a farm.


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The artist used 3D modular parts to form letters

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This is subtle, yet impactful. The use of optical illusion to create a subtle contrast is interesting.

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This is so nice!!! I love it. The 3D fonts have expressed the playfulness of the TV channel nickelodeon, and the colours are bold and loud.

Something that moves – Research on paper folding that have mechanism.

Something that moves by rotating, or generally moves

Optical illusions


tshirt folding

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The use of mirror and 3D shapes that form letters created this surreal floating fonts that seems to be out of the world. Very interesting concept.

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Inspired by artist Josef Albus, this artist layered acrylic to create numbers, and at the same time, celebrated the style of Josef Albus. I like how we can determine the numbers even though it is greatly abstracted.

Job Researches

Mainstream Lifeguard

Mainstream is defined as the ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional. Some ideas of what mainstreams are pop-culture elements, popular brands, and to some extend, social media.

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Some things that a mainstream thing have in common is in its influent on media and people. As such, there is a link from what is mainstream to mediums like the internet, TV, radio, or any sort of broadcasting medium.

A lifeguard is an expert swimmer employed to rescue bathers who get into difficulty at a beach or swimming pool. They are always on standby to look for people in trouble. Their standard objects are:

whistle, life buoy or flat, towel, shades, caps, sunblock, swimming attire (usually red), lifeguard chair, umbrella, pool, beach

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Dream is defined as a series of thoughts, images, and sensations occurring in a person’s mind during sleep.

As written from, the common themes in a dream are:

  • Warped spaces, new doors that opens up to new places in a familiar room, sometimes leading to another space of another familiar room
  • Being chased
  • falling
  • school / studying
  • sexual encounter
  • Embarrassment, like being inappropriately dressed, being naked, unable to find the toilet, failing an exam, or arriving to a place too late.
  • Finding money
  • eating good food
  • flying

These are semiotics that can be used in the design. Other than that, dreams are also usually symbolised by surreal images that are also calming. Blurring and vignettes are also clues about a dream. The night sky, stars and moon are other signs. Most iconic of all, is the dream bubble and the “zzz”.

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Singaporean Spy

It is hard to describe a Singaporean. Singapore is known for the merlion, durian, kopi, chicken rice, rules and fines, banned cheweing gums, people dressed too casually for the hot weather (typical tshirt, shorts, slippers).

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A spy is a person employed by a government or other organization to secretly obtain information on an enemy or competitor. There are 2 kinds of spy:

  1. Secret agent that have their secret gadgets and weapon, wearing suits and doing impossible missions.
  2. Spy that wear disguises and infiltrate a place without being detected and stealing information
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A thought is an idea or opinion produced by thinking, or occurring suddenly in the mind. Semiotics relating to Thought is:

  • Light bulb
  • Thought bubble
  • Brain
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A train conductor is  person that controls the train

A thought train refers to the interconnection in the sequence of ideas expressed during a connected discourse or thought, as well as the sequence itself, especially in discussion how this sequence leads from one idea to another.

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New Jobs:

Kaya Toast Maker

Kaya toast is… well just kaya toast. As a kaya toast maker, I am the hawker uncle.

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Deesea is the deeper parts of the ocean, especially those beyond the edge of the continental shelf.

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Image taken from is a person who drives a vehicle. I thinking it should be more of a car, to create the contrast between the sea and land. A default car would be fine.



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Cloud is a visible mass of condensed watery vapour floating in the atmosphere, typically high above the general level of the ground.

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