DESIGN DIRECTION : PORTRAYING THE CONCEPT OF SUBJECTIVE MEMORY.

 

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To kick start this project, subjective memory is a topic that greatly interest both Joycelyn and I. After the first meet up where we basically brainstorm on ideas, we felt the urge to relate our group submission back to the original theme of this project, which is Mnemosyne Scent, and it is a cool idea to have Jewellery design & collection based off memories.

As such, we came to an agreement that to work on the theme of Subjective Memory. We both recognise the fact that for the same object, convey different meaning to each individuals, and both Jocelyn and I have very opposite and contrasting preference to the scent I love and hate. That gives us that ‘aha’ moment to work on a project that both of us can relate to, and also a theme that gives us space to explore and experiment around on how we should go about designing our wearable sculpture.

 

PROCESS OF PROJECT:

• Scent Identification Through Our Mindmap
• Finalising  Intangible Memories Into Tangible Forms
• Ideation
• Finalisation & Production

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Group Submission Theme :
SUBJECTIVE MEMORY

To Showcase Subjective Memory

1. We decided on 2 scents: Coffee and Fried Chicken Wing – Both of us have polar opposite memories of the 2 scents.

2.  Now Jocelyn will build the composition based on her love for friend chicken wings, while for me is my love for coffee.

3. Then we would construct a ‘response’ to each other forms as a way to show our differing views. The material we use for the response is aluminium, to establish a sense of ‘third party response’ which should have the mood conveyed in being cold, distant and neutral from us.

4.  We then use the concept of a grandfather’s clock as our aesthetics, to showcase the concept of time and memory. It’s function is to simply hang our jewellery as we wear it by our neck.

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Composition Analysis

 

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1st Design

 

 

Background Story :

Represent the bad memories evoke by the scent of fried chicken wings. Whenever I smelt the scent of fried chicken wing, it immediately reminds me of the period where I was dieting to get into shape. During that point in time, I was exercising daily, performing high intensity workout, swimming and also dancing. I also reduce a tremendous amount of calorie intake, that lead me to  developed binge eating disorder. It was due to my restriction towards all junk food. As time pass, the cravings grew tremendously that it made me find it even more difficult to fend off the thoughts of eating those junk food. Many of those moments are the worst feeling I ever felt in my dieting journey where I was constantly having an internal war to resist myself from breaking my diet.

Rationale Of Composition

As such, this composition is to showcase the chaotic internal battle within my own mind, which eventually would make me feel so mentally tired. In addition, it is not only just taxing, but also painful in my struggle to not break my diet. As such, I folded the composition in many random position, and eventually ends of. with straight line down, to showcase how I manage to calm my mind down. There are also sharp metal wires stick on the composition to showcase the texture of sharp painful feeling, which is the pain of constant struggle in my journey of dieting.

 

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2nd Design

 

Rationale Of Composition

This shows the personal journey of Jocelyn within the sculpture itself. The flat piece of plastic showcase how when she first drink coffee, there is this sense if sweetness that she personally find it neutral. Eventually the bitter taste of the coffee would begin to dominate  her tastebuds. So there are some bubbles within the composition (can’t be seen here on the picture), is to showcase exactly how coffee begins its domination upon her tongue. Eventually, the bitterness kicks in even more, which leads to the twisted part of the composition. The bitterness would taste stronger and stronger, and as such the planes would become more and more twisted.

 

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3rd Design – Nicholas ‘s Replies

 

 

Rationale Of Composition

Jocelyn hated coffee, yet it is one of my favourite beverages of all time. Coffee gives me this ‘zap’ feeling and makes me feel awake to focus and do the task at hand. As such I created composition that represented the ‘zap’ image of focus and feeling fresh in this composition.

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4th Design – Jocelyn ‘s Replies

 

 

 

Rationale Of Composition

This composition is her reply to my bad memory I have towards Fried Chicken Wing, which is represented in a twirly composition that signify the good  of the chicken wing that  fill the environment.

 

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WHEN EVERYTHING MEETS :

SUBJECTIVE MEMORIES COLLECTION

 

JOCELYN GOOD MEMORIES + NICHOLAS BAD MEMORIES

 

JOCELYN BAD MEMORIES + NICHOLAS GOOD MEMORIES

 

 

Presentation Photos

 

 

THE END