Predicated upon the intensive research and concept development from the first half of the semester, my pseudo brand ‘奇怪’ or ‘DARK’ was born.
DARK is a coffeehouse that sells and serves traditional coffee. Our brand is inspired by the Chinese heritage of filial piety, reunion and kinship. We understand that traditions have their merits, and it is this spirit of “honouring our heritage”, that motivates us to uncover the hidden customs and best practices of traditional coffee. We hope to serve you & your loved ones the most authentic cup of coffee to reunite and connect over.
DESIGN CONCEPT | HERITAGE OUR SECRET INGREDIENT
Chinese Heritage + Modern Expressions = Relevant Traditions
LOGO DESIGN | FADING CIRCLES
(Click on thumbnail image to maximise)
Coming Full Circle The circle is being used in the logo as it represents brand concepts of filial piety, reunion and kinship.
Secret in Fading
Playing with opacity to suggest ‘revealing something’ either by fading in or gradually materialising. This method will be used in place of colours.
For this assignment, we had to envision a mock festival/event that was going to take place within the space of research we did in task 1; for me, Keong Saik Street. We had to create a series of poster designs that would serve as publicity for out imaginary event. There were four guiding principles we were to adhere to:
1) 6 content element: – Title – Sub-text – Address/Location – Date of event – Website – Body-text/Information
2) Use of only 1 Typeface: – Serif or – Sans-serif
3) Purely typographic base posters: – No images – Visual patterns had to be derived strictly from typographic forms only
For our last brief, we would have to create a set of A5 cards situated in the context of an event give-away package. The cards would either be based on the neighbourhood or on the pseudo event itself.
The aesthetic of the cards would have to follow the overall ‘look & feel’ of one chosen poster design from task 2; this included both typography and colours used. The idea was to practice information continuity and in the process of it, aiding the development of a critical mind for information management that relates back to typography.
Lastly, we were also to create one set of collateral/merchandise in-line with the theme and aesthetic of the event. The collateral, same as the A5 cards, would be part of the “event give-away” package.
1x A2 Print of chosen poster design 10x A5 Event cards (all different designs) 1x Set of event collateral/merchandise