The Care Project; more than just a Fold; Deliverable 1a) | VC II


‘more than just a Fold’, the first of a three part deliverable series that targets the issue of homelessness in Singapore. The poster title is a pun on the word cardboard. Something synonymous with the homeless and ties in with my second deliverable.

A bright yellow sheet of paper smacked right in the centre of the poster contains the details of an event (deliverable 2). Having a ‘Wet-Glue’ texture, the poster is akin to the art styles we see on the streets. The sheet of paper very much blocks out the underlying photo; alluding to the fact that although visible, we tend not to see the full picture.

The poster also offers the viewers something more. Though obscured by the yellow sheet of paper, it is clear that the background image is of a homeless elderly man who seems to be going about his daily routine – cardboard collection. Intentionally monochromatic, a halftone filter is also applied over the photograph; both is meant to induce a sense of dissipation and ‘hard of seeing’. The elderly man back faces us, and even though we cannot see his face, we can tell from his ragged attire and exhausted posture that he is just trying to get by.

The poster is a call to action for volunteers to offer their help and services.

Attachment to high resolution pdf:
more than just a Fold

The Care Project; Pseudo Website; Deliverable 1b) | VC II

Attachment to high resolution pdf:
The Care Project (Landing Platform)

Individual Slides

Attachment to high resolution pdf:
The Care Project (Individual Slides)

I strongly recommend viewers to download the high resolution pdf for better viewing purposes. With that being said, the above few images are a mock up of my pseudo website for ‘The Care Project’. It features various functions and acts as a landing site when users scan the QR Code from my preceding poster.

Following which, users can peruse the website and find out what exactly is it that we do. Also a good opportunity to expose the brand and generate awareness to both our online presence and cause.


LINKING PAGE to deliverable 2

I would of course like to draw our attention to our upcoming events. For now, the website names a few examples and I foresee this to be scalable even in the future; holding talks or workshops and even raising awareness to children in schools, these are all future possibilities.

So what happens when users click on ‘READ MORE’?

Users will then be taken to an alternative web page that would focus and provide more information about that particular event. This is also an example of how the website can alter its layout to fit a function or purpose.

Example below:

Attachment to high resolution pdf:
‘More than just a Fold’ Subpage

The Care Project; Care Package; Deliverable 2 | VC II

Packaging NET

Attachment to high resolution pdf:
Care Package Net

Packaging Components

Attachment to high resolution pdf:

Package Design (Cover)

Attachment to high resolution pdf:
Package Design (Back)

Attachment to high resolution pdf:

Transparency Print

FINAL Mock Ups

Attachment to high resolution pdf:
Care Package (Closed)

Attachment to high resolution pdf:
Care Package (Opened)


My third and final deliverable is a care package – an attempt to conceive some of the concepts and ideas from deliverable 1. Unfortunately due to the restrictions that followed Covid-19, I was unable to get the physical product out for a proper photo shoot. I did however finalise the material choice and printing treatment for my packaging:

– Compressed corrugated board (Pressing cardboard using the Foundation 2D print press machine)
– YUPO Sticker (MATT Finish) to overlay final artwork after die cutting
– Spot UV print treatment for typography portion so that they shine and glisten

(Top: Corrugated Bottom: Compressed)   

(Spot UV treatment) ~ Photo credits Colortallahassee

Thank you Michael for guiding and sharing your experience through the course! I have greatly benefitted from your class and will take them forward to the next! Have a blast at Lab4Living!