editorial illustration: user persona

basic demographic of Varoom consumers:

  • 18 – 30 years old
  • aspiring students and graduates, workers in the creative industry, has immense interest in the creative works
  • probably has money to spare
  • familiar with design, music, fashion, or one of the art fields
  • seeking for deeper insight of the creative industry, as well as know-hows from interviews of employees of the industry

[i made two user personas because i’m still contemplating whether i want to illustrate a sad-funny analogy of the theme, or in a serious style. the two personas help me gauge the spectrum of Varoom consumers and maybe decide which style i would like to use]

user persona 01: janine

Janine is a 26-year-old social media manager of a well-established magazine company. she enjoys aimlessly scrolling through Pinterest and sarcastic jokes.

likes both basic and quirky aesthetic // witty // creative // a little emotional // busy // always in it for the gram

 

user persona 02: Troy

Troy is a 28-year-old sound designer with an interest in illustrations and graphic design. He occasionally splurges on whimsical things that interest him at that moment in time.

spontaneous // playful // creative // open-minded // does not care much for social media // well-informed

 

anti-persona: Walter

Walter is a 37-year-old telemarketer who only cares about three things: his family, his lunch break, and pleasing his boss. He spends most of his free time watching mindless shows on the television.

efficient // detail-oriented // serious // dislikes changes // wishes to retire with valuable assets to be passed to his children

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