basic demographic of Varoom consumers:
- 18 – 30 years old
- aspiring students and graduates, workers in the creative industry, has immense interest in the creative works
- probably has money to spare
- familiar with design, music, fashion, or one of the art fields
- seeking for deeper insight of the creative industry, as well as know-hows from interviews of employees of the industry
[i made two user personas because i’m still contemplating whether i want to illustrate a sad-funny analogy of the theme, or in a serious style. the two personas help me gauge the spectrum of Varoom consumers and maybe decide which style i would like to use]
user persona 01: janine
Janine is a 26-year-old social media manager of a well-established magazine company. she enjoys aimlessly scrolling through Pinterest and sarcastic jokes.
likes both basic and quirky aesthetic // witty // creative // a little emotional // busy // always in it for the gram
user persona 02: Troy
Troy is a 28-year-old sound designer with an interest in illustrations and graphic design. He occasionally splurges on whimsical things that interest him at that moment in time.
spontaneous // playful // creative // open-minded // does not care much for social media // well-informed
Walter is a 37-year-old telemarketer who only cares about three things: his family, his lunch break, and pleasing his boss. He spends most of his free time watching mindless shows on the television.
efficient // detail-oriented // serious // dislikes changes // wishes to retire with valuable assets to be passed to his children