Product Aesthetics

There are three factors which influence product aesthetics, as well as give form and personality to a product.

These three are:

  • Function
  • Human factors
  • Emotion

 

Function

Function-dominant products have a particular objective to achieve. Their forms revolve around this objective, and usually have a more straightforward design.

SlingsHOT tea cup by Samir Sufi

Samir Sufi’s SlingsHOT tea cup is designed to not only keep a teabag’s tag from dropping into the cup, but also to efficiently keep the teabag out of the way when drinking without having to remove it completely, and even squeezing excess tea from the teabag.

 

Human Factors

Human factors-based products focus on the users and take their comfort into account. These include products that are designed for specific groups of people who are considered outliers, such as the visually handicapped, elders, and physically challenged.

Liftware Level (left) and Liftware Steady (right) by Lift Labs
Liftware Level doing its magic

While I was volunteering at an elders’ home, I noticed that many of them needed help in feeding as they are unable to scoop their food without continuously spilling the food (and it didn’t help that many of them were on a soft, soup-based diet). I searched around and found Liftware products. The self-leveling spoon is made particularly for people with limited hand mobility, such as ones who suffer from Parkinson’s disease.

 

Emotion

Emotion-dominant products are more unusual from common products and display interesting personalities. They focus less on the needs of the users, as well as the function it is supposed to serve.

Spiral Watch by Anton Repponen

Anton Repponen’s Spiral Watch is an example of an emotion-based product. This watch’s hour hand gradually disappears as it makes its way to the 12-hour mark. Its function to tell the time is made slightly difficult with the disappearing hour hand, but a friend of mine had still purchased a similar watch because he was intrigued by its interface.

 

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