4D: Text & Image (Advertisement)

I was given chicken cup noodles as my food item and hence began ideation for it. My overall concept stems from how cup noodles are consumed when one is extremely rush at work, making the food fast yet delicious. Hence, I wanted to show how there is a team of culinary staff preparing the meal while the guy at the background is doing work.

Since I wanted to show that the cup noodles is prepared fast yet fresh and delicious, I staged people carrying freshly grown vegetables to the making of the noodles. The caption, “3 minutes, that’s all it takes” further reinforces that a scrumptious meal will be prepared without you even knowing.

The whole set up was staged which means I created a photo shoot for the miniature world created by the food items.  I chose this manner of execution simply because of my personal desire to have a more tactile experience creating this work.  I also want to experiment creating a world through construction of  the vegetables.

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