Timeline was a little tight for this one. One site visit, following week was group consultation and the week after (last Thursday was presentation day)! But on the bright side, Part 1 of the zine project is down so yay! Here’s the infographic that I came up with based on my assigned neighbourhood area, Outram and more to the ideation process shared below.


How the infographic came about was by translating some of the sightings I’ve spotted during my site visit there into numerical fun facts and also phrases/quotes about the place found through qualitative research and research done online from credible sources. With the intention of making the infographic, simple, straightforward and easy to digest for viewers. Basically it’s an infographic of things unique to Everton Park.

Target audience wise, as mentioned in the previous post I guess it could be for anyone. If it was chanced upon by tourists and fellow Singaporeans who have yet to explore the neighbourhood I hope that it could provide them with a general overview of what the neighbourhood has to offer and at the same time entice them to come visit and explore the place

And as to why I named it Everton Park – The Hip Hood, it’s because the quaint neighbourhood has been called “The Next Tiong Bahru” in news articles because of the cafes around and its quaint charm.


So as shared in the previous post about the buildings and shops spotted, the facts discovered during my site visit, these were the ones that really stood out to me; those I found unique to Everton Park. And thus I decided to feature them in my infographic.

First up, The Pinnacle @ Duxton that’s located just directly across the road from Everton Park HDB estate. As to why I chose it as a place and fact to feature, it’s because of how the presence of the HDB estate feels like a contrast to Everton Park as the latter is an old estate while The Pinnacle is a modern one.

Next would be Ji Xiang Confectionery, the famous traditional handmade Ang Ku Kueh stall of close to 30 years. Funnily, if you mention Everton Park to the adults, first response you’ll get to the place is “Oh, that place that sells the famous Ang Ku Kueh right?” To me, this confectionery store feels like an icon of Everton Park therefore the feature.

The next thing that sighting that caught my attention would be the 2 wall murals found on the other side of the Everton Park HDB estate across the road (Everton Road) on the walls along the alley and walkway of the private housing apartments. Particularly because there is 2 and also how the murals evoke a sense of nostalgia too as shared by the artist through a sharing session I got to attend about 2 weeks back. They were painted based on his experiences as a child growing up and fun fact, he used to stay around Everton when he was younger for about 20 years!

What stood out for me most about the neighbourhood was how the place had a nice mix of old and new businesses around, the most unique. As shared, shops are lining the perimeters just below each block and it can be a old business and then a hip cafe located just side by side. Some were even hidden from sight close to the lift lobbies and letterboxes. These were some of the things I featured in the infographic put together.

For my initial idea, I got inspiration from a vector image I found online while searching for building illustrations to use for the infographic. I chanced upon this layout of the interior of a house apartment with different levels and thought it’ll work great as boxes for the various information to include for the infographic and at the same time making the whole infographic resemble a HDB flat since my focus was on the Everton Park HDB estate.

The above image on the left was the vector I chanced upon and on the right, the initial design I came up with for the infographic to share during consultation. Feedback received from Joy and my peers was that the roof-like architecture as layout did not suit the architecture appearance of Everton Park. Instead, they suggested that I could incorporate some iconic architecture elements of the estate into the house layout of the infographic which would be explained further later on.

Below are some of the vectors I’ve created or traced out and vectorised to include as visuals for my infographic. How the vector illustration of The Pinnacle @ Duxton came about was interesting. I had intended to trace out the whole building, adding the details and all but realised that the box I allocated for the infographic fact didn’t allow the space and the building would’ve looked way to complicated. Also since it would be tiny, the details would’ve have gone to waste. Thus I settled for the HDB estate name sign located at the side facing the traffic junction.

The vector illustration for The Pinnacle @ Duxton

As for the 2 wall murals I traced out murals from the photos I took on site, image traced them on illustrator to give it a finished vector illustration look. What could’ve been done better based on feedback received after the presentation/critique session we had for our infographics last week was that these two had a stark contrast in comparison to the rest of the vectors/illustrations in the infographic. Suggestion was to perhaps add a vector wall as the background as these two vectorised mural had a lot of detail and depth to them, it being adapted from its original image.


As for the references and inspiration I had for my infographic, below were those I eventually got inspired by (in my previous post I actually shared a few but these were the ones I eventually took reference from). The ice-cream one in particular, for its typefaces and arrangement of text. The rest were more of inspiration for layouts and colour palettes to use for the infographic. Ultimately I was going for a vertical looking kind of infographic.

And as mentioned earlier, taking Joy’s and my peers’ suggestion of looking into incorporating the unique architecture look of Everton Park into the infographic I went to examine the architectural details of the place and added railings, chinese-looking patterns to the landings etc. of some of the floors to make it resemble a flat at Everton Park more. Below are images of the architecture details of the place that I analysed and incorporated into my infographic.

As for the colour palette I thought, why not make the infographic even more “Everton Park-like” so I picked out the colour scheme of the HDB estate as seen below.

That was the initial colour scheme I went ahead with especially with the first design but after much contemplation and shifting around of layouts and all, I realised that the original intended colour scheme might not really go well with the layout. Thus I went to play around with the shades and hues of the colour scheme, toning down some and also adding some new colours applying colour harmonies such as complementary and analogous to make the infographic stand out and look more aesthetically/visually pleasing.

The comparison below: Initial & Final. It turned out rather pastel looking which I was rather happy with as it was almost similar to the colours I was inspired by by the infographics found on Pinterest.

Left: Initial colour scheme | Right: Final colour scheme


Initially, I was unsure of what to make my infographic about or how I wanted it to look like. I did consider making it very statistical based as with all the typical infographics – numbers and more numbers but realised that Everton Park itself, you couldn’t really get hold of accurate numbers. Searched online, there weren’t any websites that provided the numbers either. I could’ve gone to town council for the figures but in the end I guessed it would’ve been too much of a trouble, I think it’ll take forever to get the stats I want since we don’t have the authority and wouldn’t be of priority. Also there would be too many “levels” to clear too, too much email corresponding. The content in the infographic would’ve turned out rather boring for my intended target audience.

I think things turned out for the better though, seeing to how my infographic turned out. I’m pleased with the outcome :).

This project has been going well so far, the first part being this infographic we had to put together. As draining as it was creating the infographic, I really enjoyed the process. I really missed the digital side of creating back during poly days, good to back on Illustrator. I especially can’t wait to put together the final zine for Part 2 of the project, have been loving the publication/editorial side of things of late. Till then!

Update: Here’s the link to Part 2 of the project – The Final Product aka the zine

Update time! Had to bid my favourite traditional approach goodbye this time round because of my concept. Bye paper cutting and layering techniques…☹️ Will be sharing more about individual and group consults we had for the project.


The week after getting our project briefs we were already down for first consultation, individual first. Having a concept and message in mind for the project, we had to share them with Joy and bounce off some ideas. I roughly had one in mind already, going along the lines of growing up and how I had different job aspirations at different points in my life. However I was unable to establish a message for my concept and Joy gave me a few suggestions. Eventually went ahead with the message of how growing up, my perceptions and sensitivity towards things change. I paid attention to specific parts of a magazine which led me to the different job aspirations that would be shown in the four different compositions.

The jobs I decided on were:

  1. Cover Designer
  2. Lifestyle Writer
  3. Graphic Designer
  4. Editorial Designer


For the first group consultation in the following week, we had to come up with 2 done compositions and I did up those for Cover Designer and Lifestyle Writer.

More on each individual composition’s conceptualisation will be explained in the final post

Cover Designer


For the cover designer composition there was too many typefaces involved for the first cut as I tried to replicate the different features of a cover. I manage to resolve the problem by representing the text as lines and the features as simple shapes resembling the headlines etc.

Lifestyle Writer – for this I came up with 3 different designs, two of which were similar.

 I came up with the second design as based on the same job aspiration as I suddenly had an inspiration to have my curation to be in a magazine form: magazine spread. But the problem once again, clutter and too many typefaces going on at once.There was no focus. Here’s what they looked like initially.


Joy said I was taking a step forward going into the second project already because the next project involves layouts etc. Was asked to keep this as reference for our next project instead ?


The design i eventually went with.

The final one I went with after suggestions from the group is the one just above (the one with a close-up on the hands and keyboard).


Final week of consults before submission week! By then, we were supposed to have 3/4 of our compositions test printed (if doing digital) or done up (if doing traditional). The additional composition I came up with for the consult was the one on being a Graphic Designer.


Suggestions were given by Joy and friends to play around with scaling to create more focus and perhaps have my name incorporated into a logo form to further to bring out the job essence as it would be something you’ll associate with a Graphic Designer’s job scope. Rather than having my name appear/stretch across various items that a Graphic Designer usually would use and work with (printer, pantone swatches, notebook-pencil, post-its etc.)

As for the revisions on the first two compositions as suggested in the previous week… for Cover Designer, it worked well after changing the text and features to lines and simple vector forms.


But new problem. As I was trying to replicate the title style of the magazine referenced (there’s a meaning behind it, more explanation in the final post!) the kerning suited the title of that magazine but not my name. My name started to look a little different and off because of the kerning. The ‘r’ , ‘l’ and ‘o’ looked like joined alphabets – ‘l’ and ‘o’ was starting to look like a ‘b’. So the suggestion to increase the kerning further was given by Joy for the final composition if not that was pretty much good to go!

How I tried to replicate the style of the magazine title:

As small as this may seem, I sure felt like a million bucks when I managed to figure out the similar if not exact same font and character style they used for their magazine’s title. Oh, the magazine I’m referencing is Teenage Magazine, the very first publication I bought with my own savings.


Playing with kerning and using the font Century Gothic

As for the Lifestyle Writer composition sticking with the composition where it’s the close-up of supposedly “my hands” typing on the keyboard, Joy mentioned that the design looked a little… flat.


She thus suggested that I could make the characters on the keyboard slightly faded or add some stains to the keyboard so that the composition doesn’t look too static. The final look to be revealed in the final post!

For the final composition, Editorial Designer was still a work in progress. I was still unsure on how to go about it still but already had a visualisation that I’d want it to resemble a back cover of the magazine, tying back to my whole idea of my job aspirations being influenced by magazines and also my late silly realisation that a Cover Designer job doesn’t exist but such a job scope is covered under that of an Editorial Designer whereby they will oversee the appearance and layout of a magazine.

More to be shared in the final post!