Zine – Locale Part 2

Based on my research in Part 1, I decided to design my Zine as a guide to a one day trip around Kranji Farm Area. Seeing as how many visitors are families with young children, and also the fact that majority of the survey respondents said that they would bring their children to Kranji Farm if they were parents, I decided to make my Zine’s target audience to be families with young chilren. The content of the Zine would be a guide for families who wish to visit Kranji Farms. The Zine will include things like what to bring, what activities are there, what to eat etc, it will be a complete guide to Kanji Farm. As for the aesthetics, I wanted to make it appealing to young children, almost like a kiddy handbook.

For my zine, I wanted to design it in such a way that it starts with the preparation of going there, the activities while being there and it ends off with leaving the place.

Cover Page:

For my cover page, I decided to included things of what to bring there. The items I have included are insect repellent, an umbrella and a water bottle.

                                   

Of course, we will need a bag to put all of these items. I chose bright primary colours for the bag to make it more attractive to children.

I wanted to inform the readers why these times are chosen but I don’t want to do it too directly. Hence, I decided to do it in the form of danger signs, which also goes with the idea of a road trip/outing.

             

Going with the idea of a road trip, I designed the Kranji sign interns of a road sign hanging from the top. I chose the font that is more adventure like, almost like that of “Jumanji”.

 

Second Spread (Activities):

I chose 5 activities, one from each place/farm. These activities are chosen because they provide a variety of things to do and also they are activities I think which are more suited for children.

Goat Feeding at Hay Dairies

Frog Catching at Jurong Frog Farm

Breakfast/Lunch/Dinner at Poison Ivy Bistro in Bollywood Veggies

Prawning at Kranji Farm Resort

Nature Walks at Sungei Buloh Wetland Reserve

 

Second Spread (Map):

My original thought was to create a map with the actual route lines as follows:

However, seeing as how this is a friendly guide for families with the aim of appealing to young children, I decided to keep the basic shape, but design the map like a treasure map for children. The lines are simplified and more kid-friendly, and relevant.

I wanted to mark each place with a simple landmark.

Initially, my drawings were drawn like the tree above. However, keeping to the kiddy style and to make sure that the aesthetic is consistent throughout, all my following designs have a black outline and as much as possible, filled with solid colours.

Sungei Buloh Wetland Reserve – Marshes/Swamp

Hay Dairies – Farm Gate

Area Signs – Jurong Frog Farm

Kanji Farm Resort – Resort

Bollywood Veggies – Plantation

I put the landmarks together on the map with “x” on the place (going with the treasure map style). I also put alphabets for easy reference when introducing a place or item.

 

Third Spread (Animal):

I decided to dedicate a page to introducing the animals because I thought that animals will appeal to children. I split the animals into 2 groups, the featured animals of each place like the goats, and the animals that need to be looked for in Sungei Buloh.

Featured Animals: Goat, Frog, Koi

Shy Animals: Spider, Squirrel, Grasshopper, Mudskipper

I wanted to design a little activity where as the children walk through the Wetland Reserve, they can try to spot these animals around them. I think it will make a fun activity. Hence, the design of the animals in this part are made to look like they blend in with the surroundings.

 

End Page:

I wanted to end off with leaving Kranji Farm. Hence, for my last page, I decided to feature some of the products which can be brought back from the farms

Goat Milk

Tadpoles

Quail Eggs

 

For the overall style I decided to do it in the form of a kid journal. Instead of a solid background, I decided to go with a notebook background. I printed a grid paper and crumpled it to make it looked used and textured. I scanned it in as the background.

Overall Spreads:

I combined everything together and decided to hand write the words to make it more journal-like.

 

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