Galax-SEA

Galax-SEA
Can anybody hear me…
I am stepping through the door
Floating uncontrollably 
And everyone feels adrift 
From here
I am sitting in my spaceship
Far above the world 
To the dangerous depths 
There’s nothing I can do
Though I have past thousand of miles
I believe that there will be a land that awaits us one day…

/ Concept 

Earth has been destroyed. Many flew to reside within the Galax-SEA.

Galax-SEA is a combination of space and underwater sea. The story follows a group of post-apocalyptic survivors to search for an island to reside in. They would want to live within nature again and never to rely on machines. However, the only transportation means is by riding on machine fishes. Machines fish house groups of people in a backpack while swimming across the Galax-SEA. These fishes are described as a spaceship in space. However, the danger will come their way if they are too near to the underworld of Galax-SEA.

The message behind this concept is to remind everyone that we are part of our planet’s ecosystem. Hence, we should do our part in protecting our planet to prevent Earth from ending in devastation resulting in humanity evading other planets          for survival.

/ Banner 

 H2564mm by W420mm

/ Media Art Nexus

15m by 2m

/ Seamless Pattern Wall 

/ Mock Up

/ Port Folio 

 

 

 

 

 

Deliverables 4 – #Flush_the_Fomo

DELIVERABLES 2 - FOMO Kit

OBJECTIVE

Create awareness and encourage the public to motivate one another towards finding the Joy Of Missing Out  “JOMO”

Mainly to Educate the teens to be aware of the issue and start encouraging towards themselves and their peers leading them to feel the “JOMO” joy of missing out. 

WORK WITH

This FOMO Kit will be also used by the MOE School counselor to help students on their journey to Joy of missing out.

Collaborate with all the schools in Singapore from Primary to university schools.

After they are out of the toilet, the message will bring them to the booth to collect the ”FOMO kit”. 

In the FOMO Kit, there will be steps to follow to help to reduce and improve the fear of missing out. The first thing the user will see is the #steps to follow the card. On it, it indicates different steps to follow. They will start the journey to be aware of the issue and improve the fear of missing out. 

Step 1 – Situation Card 

To start, I want to create a real-life situation that I have found in my research. Many of interviewer has face issue whereby they tend to judge their fear of missing out base on the number of likes on Instagram. They want to create the best version online and it is why a situation card helps to bring awareness by telling them it is alright to feel this way and whether they are facing the fear of missing out. Not only that, they could take out the card and paste it together with the ( Share your thoughts board at the booth).

Step 2 – Danger of FOMO

Click the link to Full Book: Danger #Fear of missing out

To go in-depth into the issue, the Danger book is educational whereby it tells the users what they have faced that could lead to the fear of missing out or what is right and wrong. At the end of the book, it will encourage them to flush their FOMO and knowing how to deal/ improve with FOMO.

Step 3 – FOMO Tracker

Click the link to Full Book: FOMO_Tracker

To my target audience, that wants to improve on themselves. The FOMO tracker is the next step to track their goals to reduce the duration of social media. This tracker aims to help them to find happiness by reducing the usage of the phone. In the tracker book, they are recommended to use every day to keep track and work towards their goal in reducing the usage of the phone.

Step 4 & 5 – Share your thoughts & Tell a friend

There will be 2 different card one is blue and another one is yellow, the yellow card is a message card whereby the user can write and spread words on the issue to their friends and encourage them. The Blue card is to write their thoughts on FOMO and paste it on the “share your thoughts” board at the booth where they have collected the Kit. So that everybody can see and learn from one another.

To end off the FOMO Kit, I want my target audience to share and spread the message of fear of missing out to their friends. At the same time, to encourage and help one another to go through the phrase of improving themselves. 

In conclusion, in this project I want my target audience to feel that it is alright to feel this way and not too harsh on themselves because they feel the fear of missing out. At the same time to help them be aware of the issue and improve on themselves. Overall, this project has been very interesting and challenging as I have learned an in-depth of the issue through researching by observing, surveying, online article and interacting with people. I have learned new information from many people and I want to help them as well as myself on the issue. 

OVERALL

Deliverables 3 – #Flush_the_Fomo

BACKGROUND

Due to the advance and growth of trends, teens are constantly having a “FOMO” addiction which is the fear of missing out. “FOMO” is a type of social anxiety. Teens are not able to leave their phones for a short period of time because they felt that staying connected is not to miss out on something that is exciting. John M. Grohol from Psych Central argued that FOMO addiction causes many to check on their phones while driving. He said that “ the Connection is more important than their lives”. The issues of teens are constantly having “the fear of missing out” is serious as it can cause problems to their mental and physical health. Hence, it is an issue that has to be improved.

Teens who are suffering from being “FOMO” mainly owns a social media account. Many are not aware that they are feeling “FOMO” as it is socially accepted. In 2016, Sheknows.com had a unique workshop that includes 6 teens who felt similar. One boy mentioned that when he saw his friends out together, he somehow felt sad and lonely. Surprisingly, the other teen said that she too felt “sad and left out” when she saw her friends on social media. With the incessant worrying about what their peers are doing, it causes teens to keep up with their appearances instead of their self-identity. Eventually, teens who are “FOMO” suffer from low self-esteem which makes them susceptive towards mental issues like depression. Based on research done by Ashford University, teens are constantly “updating” and combing through social media as they would like to be “better” than their peers and it provides them with the false impression of being connected. This has already been a safety hazard. In 2017, more than 3000 lives are lost as drivers are distracted by their phones while driving.

TARGET AUDIENCE

Primary Audience – Teachers, Peers and Parents

Secondary Audience – Public

Targeted Audience – Teens ( 13 to 20 years old)

ART DIRECTION

DELIVERABLES 1 – Ambiences in the School Toliet 

DELIVERABLES 2 – FOMO Kit

OBJECTIVE

Create awareness and encourage the public to motivate one another towards finding the Joy Of Missing Out  “JOMO”

Mainly to Educate the teens to be aware of the issue and start encouraging towards themselves and their peers leading them to feel the “JOMO” joy of missing out. 

WORK WITH

This FOMO Kit will be also used by the MOE School counselor to help students on their journey to Joy of missing out.

Collaborate with all the schools in Singapore from Primary to university schools.

SKETCHES OF DELIVERABLES 

TITLE 

#FLUSH_THE _FOMO 

FOMO – “Fear of missing out”

DELIVERABLES 1

To start the campaign, I have created an ambiance in each of the toilet cubical in the schools. I have created content that makes the participant look away from the phone and to the message. The message will be a motivational message that brings awareness to the participant that they should take a rest from the phone and social media. 

Firstly, after entering the toilet cubical, they will see an artwork hanged behind the door. The artwork would be the starting point to bring awareness to my target audience from ages 13 to 20 years old. The message will be motivational that helps to attract their attention to the artwork. The end message will be a rewarding message example “ Great Job, you survived without looking at your phone !”. It helps to give off an achievement and motivate them.

Secondly, after they are done with their business they would turn around and see the flush button. There will a message that says “ Great Job, You have to flush the FOMO ”. It will bring awareness to the issue and encourage the users to flush their FOMO.

After coming out from the toilet cubical, the ambiance will end off with a personal message at the back of the main door before the leave the toilet. The message will bring them to the booth to take the “FOMO kit”. From the kit, they will have an in-depth message and healthy ways of dealing with FOMO.

OVERALL 

International and New wave design

Though the years, changes/ movement in design has been evolving, In the year 1950s, the International design was created. It is what we known of typography today. Following a proportionate grid system and creating hierarchy in posters or other forms of communication in design. At the same time, the Grid system is very organised and metathetical constructed. it helps our eyes too focused on the information. In my typography 1 class, we learn to use just only letterform to create a hierarchy in our designs, therefore I felt that international design is very relatable to what we are learning. It was a very interesting and fun experience to be able to create different varieties of design and have a deeper understanding of design through typography. 

After the international design movement, New typography was created. The design focus on the visibility of information even if it is not as organised as using a grid system. It gives the artwork a purpose. It helps us to understand better and not easily by-pass it.

After the final lecture, I felt that the most interesting and unique artwork is from the La cantatrice chauve by Robert Massin, 1964 and the artwork by Wili Kunz, Posters for Columbia architecture, planning & preservation lectures. 

La cantatrice chauve by Robert Massin, 1964

He is a very experimental artist and expressive in his typographic composition. He uses visual representation in his design. His artwork is simple but different graphic/element to his design, for example, he incorporated faces at the left-hand corner of each sentence. I felt that the artist link the choice of typeface and the meaning of the text together which tells a story out of his artwork. Adding an emotion or a mood in his design. He did not design something abstract but something people could understand. Every character in the artwork is represented by a face. At the side, It will tell the reader that it is like a speech from each character feature at the side.

Posters for Columbia architecture, planning & preservation lectures by Wili Kunz

The introduction of new wave typography came and this artwork was created. Interestingly, the information is kept organised similar to using grids system but the truth is, it does not follow the grid. The information is spread all around. However, you could see that information is categorised in different weights and size of words, I could see the hierarchy of the artwork. Not only that, the colour used is simple and clean. Overall. I felt that he develop very independent thinking and creating his amazing design with so many information in one poster but at the same time being attractive too.

 

History of Design: From Suprematism to De Stijl

I am interested in the transformation of the different art movement. From the movement Suprematism, Constructivism to De Stijl. 

Suprematism 

The year 1915 to 1925 

The movement plays with the geometric style as well as playing with spaces to form an abstract art painting which was inspired by cubism and futurism. The artist did not use photos for all his design as he believes that it does not represent what he wanted to create. He wanted purely abstract art. His artwork has the social and political ideology of the state using form and colours.

Kasimir Malevich

Kasimir Malevich, Suprematism, 1915 (oil on canvas)

Kasimir Malevich, Black Square, 1915

Constructivism 

The year 1913 to 1930

The art movement was inspired by the geometric shape inspired by the suprematism. However, the idea of Socialist realism was to remove and a different new art was produced. The art movement reflects the modern and industrial world. It tells the story of science than artistic expression. It influences architecture, design, fashion and mass production objects. 

In the past, the design was flat. The artist invented positive and negative space and play with depth and texture.

El Lissitzky 

The Red Wedge, 1919 (lithograph)

Uses red and white that represent different groups of the army.

For the voice by Mayakovsky, 1923

Proun, 1919

De Stijl 

The year 1917 to 1931

Later on, the De Stijl art movement took over, it was a dutch style of pure abstraction which uses geometric shape but mostly rectangles. The artist wanted to create a universal visual language that frees the nationalism that led to war. The art movement uses grid lines and primary colours. There are meanings behind vertical and horizontal lines. He uses this element to represent meaning.

Piet Mondrian 

Composition ll in Red, blue, and yellow, 1930

Composition with White and Yellow, 1942 (oil on canvas)

De Stijl edited by Theo van Does burg, 1930

The different movement of art still inspiring us today. 

Infographic poster: #FLUSH _THE _FOMO

Process 

I have many concepts in one sketch. I will have to narrow down and clarify which is my concept.

Exploration of Title:

  • Don’t FOMO leh
  • Fear not to miss out
  • Don’t fear, Stay HAPPY
  • Crash the fear
  • Flush the fear
  • Flush the FOMO

Designs of the toilet paper:

Designs of Toliet Bowl:

Adding a “#” it is more relatable to social media.

Comments after the first critique:

  1. The information was too congested and everywhere
  2. Body text could be thinner
  3. Reduction of the word at the right-hand side of the poster
  4. Play with the header and body
  5. Use the blue colour as a header for the pointer
  6. Reorganised the layout of the graphic and body text

Final printed poster

  1. Include more breathing space with the pointers and the toilet bowl
  2. Reduce and space our the Icons
  3. Too many hands and it looks like it was blended in with the water
  4. The title should be thicker

Final Artwork 

Link To Actual PDF file:

#FLUSH _THE _FOMO

Meaning each element:

Toilet bowl – Social media platform/ online chats

Toilet paper – Social media post or online chats

I want to create a concept of an everyday situation whereby everyone has to encounter. I use the example of going to the toilet flushing away the used toilet paper. In my Result, one of the top few results that I found out is that many people use their phone in the toilet.

After disposing of the toilet paper in the toilet bowl, it will not dissolve. Therefore, you could see a perfect toilet roll floating in the water. Meaning behind it: A post is unable to be removed once it has been posted up on social media as it has a record there. Therefore, I want to show a toilet perfect toilet paper floating at the surface of the water instead of dissolving into the water.

At the bottom of the toilet bowl, I want to show a person drowning. It shows that they could drown yourself through the usage of social media to the point that they will become Fear of missing out”FOMO”. Hence, they are unable to save themselves from it.

 

Task 1B Exploratory Research – Interviews

OBJECTIVE

Create an awareness and encourage the public to motivate one another towards finding the Joy Of Missing Out  “JOMO”

(Main) To Educate the teens to be aware of the issue and start encouraging towards themselves and their peers leading them to feel the “JOMO” joy of missing out

CHALLENGE

Changing and improving the target audience’s mindset of the fear of missing out.

STRATEGY

I want to create deliverables that are portable and user-friendly. The deliverables will be stored in a machine. It will be an interactive installation. This machine (e.g. ATM, Vending machine, washing machine or Toliet bowl) is designed in a way that will pique student body interest. This begins its journey of becoming every student “go to/ must use” item on their social media checklist. in student populated areas e.g. canteen makes it accessible to the target audience. This machine will store the deliverables and with a press of a button, the deliverable will drop out of the machine. A deliverable could be a phone case which quotes hypothetical questions or includes designs that allow the receiver to be aware that they are “FOMO”. As the receiver realise that they are “FOMO” they would be more self-conscious and learn ways to cope to be “JOMO”.

TARGET AUDIENCE

Primary Audience – Teachers, Peers and Parents

Secondary Audience – Public

Targeted Audience – Teens ( 13 to 20 years old)

SURVEY RESULTS 

Observatory 

  • In secondary school, they are allowed to use their phone in the canteen and front of teachers ( In the past/ generation, schools do not allow the student to bring their phone)
  • While I am eating my lunch in the secondary school canteen, many students will be playing with their phone after they have finished their lunch
  • Many people mention “FOMO” in their instant story as a form of sarcasm

I felt that many people use the word “FOMO” but do they really know what is the meaning and how it leads to being fearful of missing out.

(Insights)

1st Online Survey

Below is the link to the online survey:

https://feriga.typeform.com/to/yoOusn

Below is the link to the online survey results:

https://feriga.typeform.com/report/yoOusn/GS3GVtaZ3CRSa9nm

Total interviewee – 36 people 

Apps

  • The majority will use social media more often ( Instagram/ Youtube/ Twitter)

Hours spent

  • 3 to 9 hours daily

Situation while using Phone

  • Many people use their phone while taking public transport 
  • At home or outside, they will tend to use it In the toilet  
  • The phone is regularly used in Studying/ revision 
  • Nowadays many would use their phone while eating 

How do you feel when you are not scrolling on the phone?

  • Many of them felt bored because their phones are their only source of entertainment
  • Common feelings stated are panic, uneasiness, emptiness, tingling sensation to seek out for their phone
  • They tried to put away their phone to be more focused at work, however, they felt a need to be on a constant lookout for their text messages from friends/ family 
  • They felt a need to constantly check on the latest news and updates of their friend’s social life
  • They will feel lonely if the people around them are strangers 
  • They will find activities to occupy them when they do not have a phone with them

Face to Face Interview 

Total interviewee – 17 people 

Below is the link to the results/ summary/ insights of information from the Face to face Interview :

https://docs.google.com/document/d/1-yHvWx-ljVnJM09nJm5v99JAxAxKFu1XjxBtxPRN7kI/edit?usp=sharing

Image of results:

I printed out questions that I will ask the teens. I went to different schools to interview them. Targeted aged 13 to 20 years old.

This is the link to the result paper

https://drive.google.com/drive/folders/17FkMwl2_aunDuDnnyFX98MspaaJ3GUtE?usp=sharing

Final Online Survey

Total interviewee – 20 people 

Below is the link to the online survey:

https://feriga.typeform.com/to/sphUoS

Below is the link to the online survey results:

https://feriga.typeform.com/report/sphUoS/EbYM54NjE5L2ZEPy

After gathering the information from the first survey online and face to face interview. I then use the information I got and did a final survey.

I found out that there are some points on why Teens are feeling “FOMO”

  1. Toxic friendships 
  2. Competitiveness and addiction to online statues and social life
  3. comparing with each other on their life statues 
  4. Unsatisfied ( want to be included in everything, be “Pops” )
  5. Addiction on the social networking 

Danger

  1. No more face to face conversation
  2. Failed to discriminate what is important 
  3. No self-reflection in their social relationship
  4. Wrongly define what is a success (Getting approvable from the number of likes on social media )
  5. Create the best version of oneself online
  6. Sleep deprivation ( Staying up to reply and looking at other people Instagram)
  7. Could not control our usage of phone ( Check every few seconds)
  8. Instant update on social media 
  9. Adding stress to oneself
  10. Worrying about others than themselves 
  11. Instead of enjoying life, they tend to judge others when they are stalking people
  12. We tend to be very self cautious ( why he/she do not want to reply to his/her message)

Conclusion 

I felt that I should make an informative poster to inform my targets audience about the issue. The poster will let them know the current result of someone who is feeling the fear of missing out. From there, they will be further improved from feeling “FOMO” with the package that I will provide them within my deliverables.

 

 

Lecture 2 Reflections – Halftone Printing

Halftone printing

In the second lecture, I was very interested in halftone photography.
Examples of Halftone printing are newspaper and photographs.

Previously, newspapers were woodcuts or wood engraving made from hand-carved blocks of wood. It was not recommended as it evolved to mass printing. Commercial printers took on the mechanical printing process. They used halftone printing as it was much more practical.

Examples of Halftone printing are newspaper and photographs.

Halftone printing technique uses discrete dots to form an image, through the different type of size, shape and spacing. It has an optical illusion where you can only view from a distance. The tiny dots on the print gathered and form into a shape smoothly so that human eyes can see clearly. The photographic images must be first to convert into a series of dots to print.

Not only that, there are 3 different types of dot shapes, which are the round shape, elliptical dots and square dots. Also, Lightness and darkness of portions of an image are affected by the size and the density of the dots. The spacing of dots side by side matters when it is nearer or further as it create a lighter area and a cluster dots create a darker area.

The downside of halftone printing
– Details will be lost if the image has a lower resolution
– Does not produce very detail artwork

I felt that it was an impressive start of producing photographs. If there are no halftone printing, it would not have evolved to be able to print photographs now. Halftone has become digital through the usage of lasers.