Web Design – Research


Firstly, I started off with finding the Web Design trends of 2017.

Some of the trends that I personally like are:

  1. Long Scroll
    • Simple and more intuitive
    • Continuity
    • Seamless transitions
    • Easier to get results
  2. Responsive Navigation
    • Subtle animation and Micro-interactions
    • Engages the audience
    • Movement attracts attention
    • Fluid movement signifies life
    • Subtle movement gives the design an organic feel
  3. Cinematic Video Experiences
    • Immersive cinematic experience
    • Give life to a page
    • Engages the audience in a subtle manner

Some Websites that I find interesting:

1. The Foundry

2. Apple Watch

3. Pollen

4. Heco

5. Cropmark

6. Ilustrique

7. Porsche Macan

8. Startup Lab

9. Othr


F4D II Project 3: Time, Space & Body – Final

Project Proposal

“All Animals Are Equal, But Some Animals Are More Equal Than Others” is an installation that talks about the double-standards of individuals who take pity on the killings of domesticated animals, yet still feel fine consuming meat like beef, pork and poultry. It serves to evoke the disgust of the killings of animals, regardless of it being domesticated animals or farm animals. Many individuals feel the disgust of the population in China’s annual Yulin festival, in which thousands of dogs and cats are murdered and eaten, using terms like ‘cruel’, ‘revolting’ and ‘condemn’. It is a wake up call and also a reminder to everyone that these animal slaughters are the result of the what we demand on our plates.

 As quoted from an article found in The Independent written by Emma Henderson, the People for the Ethical Treatment of Animals (PETA) Director Mimi Bekhechi mentions “Whether a dog, a pig, a chicken or a fish, no animal wants to suffer and die for our plates, and we urge everyone to condemn the slaughter of animals for meat.” My message to the audience is that if they prefer to keep their omnivore diet, they should empathize all animals equally; all killings are equally brutal.

Concept & Ideation

As I was browsing through social media, I came across different articles about the killings of domestic pets and the petition to stop Yulin’s Dog Eating Festival. I find it irritating to see that people are bothered by these sins but not remorseful for eating meat in their daily life. I wanted to bring up this irony back in their faces. Perhaps it has never crossed their mind on how the meat are being processed, thus, serves as a motivation for my installation.

Process & Challenges

It was challenging to portray the idea of double standards as there are many different opinions from everyone. There was a mixture of brutal animal killings and double standards, they are of different topics, hence I have to figure out the delivery method to bring out my message. I intended to show video footages of animal slaughters and gory silicone animal figurines on a table. However, the silicone animal figurines may seem too plain and unrealistic. Hence, Bridgel recommended me to present it with raw meat.

I experimented with silicone casting on animal figurines, but the proportion of the ingredients didn’t work out.

Thus I tried to paint over the animal figurines as it retains the texture.

However, it doesn’t present the gory appearance I wanted. Thus, I went to the wet market to find raw meat.

To bring out the gory part, I experimented with Red Dye, but it turned out pink instead.

I had to keep the meat for a few days before the day of installation, I am afraid that it will rot and turn pungent. Thus, I had to keep them in the freezer.

Final Installation

On the day of the installation, I looked for Pheng Yew for the booking of location as I couldn’t find Bharat the week before. I borrowed a table from the Animation Archive room with the help of Pheng Yew as I couldn’t gain access to the Crit Rooms (faulty card readers perhaps). Pheng Yew helped me out a lot on the day of my installation and I’m really grateful for that.

Setting up of the installation:

A white table cloth will be draped over the table and clean plates to resemble a clean dining table. Raw meat (Pig Trotters and Raw Chicken) will be placed on the table to show the undecorated form of food that we eat in our daily lives. A monitor screen will be placed in the center, slightly behind the plates, to show the animal slaughters of both domesticated and farm animals. I have attached my laptop to the monitor with a HDMI cable and the sound will be played out from a portable bluetooth speaker. I set up 2 cameras (font and back of the installation) to capture the movement and reaction of the audience.

Video Footages Shown on Screen:

Audience Reaction to the Installation:


Many of them were disturbed by the brutal animal slaughters in the video and are very upset by it, but there were some who can take the violence. Some of them were confused by the message from the installation, argued that:

  1. They are all videos of animal slaughters.
  2. Why just killing of dogs vs farm animals? There are other animals like crocodiles, snakes, etc.
  3. We, humans, are the apex of the food chain, so it’s alright to kill farm animals for food.

What I am trying to present is the mentality that everyone should hold, that all animal killings are equally brutal. Dog slaughters are just one of the examples I could find from the web, it is just a representation for domesticated animals. If they think that it is alright to kill farm animals for food, then why not kill their pet companions for food?

Ms Lei commented that my installation is outright gory, giving the shock factor; it may have two different outcomes, and I should think about that.

  1. Some people may be too sensitive and turned off by the video and totally shut off their thoughts and feelings, which might result them of just walking off and not thinking about the topic/message.
  2. The intended result of people getting the message and think about not eating meat.

My thoughts on the first comment is that if they becomes too sensitive, choosing to shut off all thoughts and feelings about the installation, wouldn’t that show that they just want to avoid the subject matter?

F2D II: Zine – Final

“Look Out for Blind Spots” is a saddle-stitch zine that provides brief information on Telok Blangah neighbourhood, an informative guide for drivers and what they should look out for.

Links: Neighbourhood Exploration      Infographics      Process


When I was test printing my zines in school, there were gaps between the spreads as the document was printed in pages instead of spreads. Some of the pages were in different orientations too.

In the second test print, I figured that I was supposed to select “print on short-edge”. Although this time round the page orientation is correct, the spreads remained to have gaps. After asking around, I realised that Mac users have to export it into PostScript files and then convert it into PDF. However, the exported PostScript file is in portrait but the spreads are in landscape. Thus, the contents are cropped abruptly. Therefore, I decided to look up online for solutions.

What I found online will be beneficial for future students who need this tip. The reason why PostScript file doesn’t allow me to change its orientation is because I didn’t have a printer option in the PPD tab. Some old mac users might have this pre-installed, but newer mac users doesn’t have any available option. Thus, I have to download ADPDF9.PPD file online and go to Applications > InDesign > Presets > Create a new folder, case-sensitive [PPDs] > and paste the file in this folder. Make sure that InDesign application is not opened in the background. Afterwards, Adobe PDF 9.0 will appear in the PPD tab, then I am able to select A3 size paper and spread orientation for the PostScript file.

I printed my zine from True Colours Print House Pte Ltd. They do not have a wide variety of papers to choose from. There were mostly art cards, according to the feedback for my paper type during presentation. Honestly, do not come to this shop to print due to the limited paper choices, unless you are running late (they open until 10pm, ColorVizio closes at 9pm).


Overall, I enjoy the process of making this zine, from concept to production, as this is my first experience in doing so. Comparing the first draft of my zine to the final product, there is a vast difference and I am proud that I managed to complete this zine with the helpful inputs from Joy and my peers. Things that stood out in my zine was the minimalistic style (which I wanted to produce) abd the consistent colour palette.

Things to take note from the final zine: Headers consistency and the first spread’s contents (is varied from the other two spreads).


F2D II: Zine – Process

Before I start on my Zine, I researched on example over Pinterest. I found myself more drawn towards a more minimalistic style. To convey information with mainly pictures and as little text as possible.

Below are the few references I found online which I took interest in.













After which, I tried to work with different grid systems to come up with a layout that I prefer. I know that I want to focus on a few categories in my zine.

  1. Neighbourhood
  2. Places of interests
  3. Petrol kiosks and Parking spaces

These categories will be sufficient for all the three spreads in my zine, which is targeted to drivers (informative guide for drivers).

This is my first draft of my Zine.

I chose a pastel palette as it reflects the nostalgic feeling of the neighbourhood.

This spread includes a photo in the center and a cropped photo from the bottom. The headers and body texts are overlay-ed on top of the photo and the background. The contents will be mainly on the slow paced life in the neighbourhood.

In the second spread, I want to talk about what to watch out for in the neighbourhood. There are places of interests and emergency helplines which will be helpful. I wanted to have a grid-like minimalistic feel, but I guess there must be more explorations towards my final Zine.

In the third spread, I will talk about where to find the easily accessible petrol kiosks and where to find the carparks with cheap parking rates. I tilted the photos to have a different approach to the former spreads as I didn’t want the whole approach to be bland and stale.

In the back cover, I wanted a circle frame so that a picture could be fitted inside and texts to be filled in the blue column.

After the first consultation with Joy, the following is the second version that was revised.

Compared to the first version, The green patterns have been changed to solid green as I have to keep the consistency throughout the zine; there were no green patterns reflected in zine.

As the previous photo in this spread was too cluttered, I have changed the photo to a HDB to show that the neighbourhood is quiet and slow paced. I reduced the number of paragraphs as too much information will misdirect the reader.

In this spread, a lot of changes have been made. I included the thematic colours, cropped photos of the Red Rhino and Gillman Barracks to again, show consistency. The header has been changed to catch the reader’s attention. The hierarchy is clearly established in this version – Header > Photo > Body texts.

I have decided to remove all other pictures of petrol kiosks as I wanted to keep to a minimalistic style. The header is working fine now here because of its consistency. However, the photo is too complexed and is fighting for attention, thus, some amendments have to be made. The rectangular frame is included to keep the style consistent as well.

I included the photo of a sticker that was on Gillman Barracks pathway, which I feel that I relates to the exit/ending of the zine. However, through consultation, this looks like a logo instead of a photo.

Through these consultations, there is a clear direction to work towards to.

F4D II Project 3: Time, Space & Body – Research

Video Installation is a contemporary art form that combines video technology and installation art, making use of the surrounding environment to affect the audience.

Bill Viola

He worked with video tape recordings, architectural video installations, sound environments, electronic music performances, flat panel video pieces, works for television broadcasts

His works revolves around human consciousness, related or link with Life and Death.

One of his works, “Anthem” (11:30mins), include insides of fruits that relates to the insides of the human body. He explains that this work is “our deepest primal fears, darkness, and the separation of body and spirit”. His camera technique is using a fixed camera pointed at one direction, to keep the focus.

What makes his works controversial? It triggers the audience to evoke certain emotions, fears or disgust towards his work and questions his intentions. Its graphical content emphasises on his dark theme throughout his works, although everyone knows that the production is fake. However in “Anthem”, there is a real heart beating of a body being cut up, this upsets the audience further.

Wolf Vostell

He worked with prints, videos, environment and installation art. He has worked with Paik and Maciunas too.

One of his works, “Elektronischer: Happening Raum (Happening Room)”, 1968. It was recorded in a spaced out room with objects scattered around the room which most of them moved in one way or another. The items in the room includes: Classic Televisions with weird tools attached to them which moved, old pile of clothing which looked rugged and dirty, a lot of meat and pipes on the floor, blood stained cloth, ski equipments and sharp weapons.

The television showed what seems to be of key relevance about a past event, which includes a lot of meat battering.

What makes his works controversial? He puts his audiences to be thinking “What? Why?” about his artworks (random meat battering and the amount of blood in the video). It may be reflecting on his views on the political society.

David Wojnarowicz

He was a photographer, painter, writer, filmmaker, performance artist.

One of his works, “Fire in my Belly”, 1987. He may had put religion down by having Jesus Christ with insects that are crawling all over the figure. There were dripping blood, figurine of Jesus Christ covered with insects and rotting hand in the installation. His techniques with camera included sudden transitions and playing with lighting (flicker).

What made his works controversial? It made a majority of his audience upset, where he added the imagery of Jesus Christ in his video installation. Many think that it was irrelevant to do so.

Tony Oursler

He was a multimedia and installation artist. He has worked with video, sculpture, installation, performance and painting.

His works revolved around the theme of visual technologies influence and even modify our social and psychological selves. He mostly work with projections, combining it with interesting fibre-glass shapes and structures, as well as natural environment. He uses trees and smoke as gallery spaces.

What made his works controversial? He experimented with methods of removing the moving image from the video monitor using reflections in water, mirrors, glass and other devices. Later, he moved to projecting his works on trees and smoke for his public work: Influence Machine in 2000, as commissioned by The Public Art Fund and Artangel.

4D II Project 2 – Soundscape


Artist Statement

This soundscape is composed to bring the audience through a personal take on a typical bus ride, conveying an emotional journey. The soundscape starts with boarding of the bus and ends off alighting the bus – like having a beginning and end to every story. There are 3 events that take place during the bus ride – A noisy environment, a missed opportunity and being lost in thoughts. This soundscape expresses a dialogue between the external factors of the environment (Objective Sound) and internal thoughts of an individual (Subjective Sound). The sense of depth is subjective as every individual has different take on what sounds he/she wants to focus on. Notice the difference and contrast of the 7 categories of sound in the soundscape. Each element is portrayed as a contrasting comparison and a transiting process.

Concept Development, Research, Film/Artist Reference, and Challenges

I was inspired by Hildegard Westerkamp’s Talking Rain and Zul Mahmod’s contemporary genre and experimental edge. I was interested in experimenting in foley techniques, to create sounds from different mediums. Thus, sparking the idea of dialogue between Objective Sound and Subjective Sound.

Some of my initial ideas included journey on the train, journey in a car, state of mind in a quiet place and physiological factors like being famished. However, I feel that there is more interaction and variation in a bus ride compared to being on a train. There is more external factors and dynamism if one was to be on a bus ride.

Thus, I recorded an audio clip of a bus ride as the background, experimented with foley – heartbeat using a towel, and created the ambient sound of thoughts using synthesiser in Logic Pro.

As I do not have much experience with Audio Engineering, I had to experiment with the vast amount of controls in Logic Pro. When I was editing the heartbeat sound, I had to experiment with the EQ of the flapping towel sound. I do not have a music background, hence, coming up with the ambient sound of thoughts was tricky as I do not know how to pick the notes in a chord to harmonise them.

Project 2 Part I – Infographics

After my exploration around Telok Blangah, I have decided to make an infographic as a guide for drivers (Target Audience). The road the bends around in the middle of the composition brings the audience’s eyes around the context, which will inform them about things in Telok Blangah.

At the top of the composition, there’s the Southern Ridges which includes Henderson Waves, Telok Blangah Hill and Mt Faber. It then leads to temples, Gillman Barracks, petrol kiosks, schools, markets and emergency responses. At the bottom of the composition, I included a short write-up to include information on the icons of the neighbourhood so that they can find out more about the place.

In the middle of the composition, I have included some speed limits to advise drivers to keep while driving past the areas as there are elderlies and children around the neighbourhood. They can increase to cruising speed when they are travelling to attraction sites like Gillman Barracks and archery range. The high speed is to indicate that the emergency responses will travel at a high speed, so drivers should be aware of their surroundings and keep a good lookout to prevent accidents. The “hot temperature” symbol is to indicate that Telok Blangah is a mature estate which offers high property prices even though it is a quiet neighbourhood. I have also included petrol kiosks and parking spaces in the infographic as I find it intriguing to have 3 different petrol kiosks down the same road on Telok Blangah Road. It is very convenient for drivers to find them on the main road.

In conclusion, I find that this Infographic exercise allow us to better appreciate the neighbourhood and know what information we want to bring across to our audience.

Project 2 Part I Visual Research – Telok Blangah

1. Your site/neighbourhood – some history/background/what is it known for?

Telok Blangah. It means “Cooking Pot Bay” in Malay and is known as “North West Gate” in Hokkien.

Primary Research after a day’s visit at Telok Blangah: telok-blangah-research_01

2. What is ethnography and participant-observation? What are some ways of collecting data?

Participant Observation: A method of data collection method typically used in qualitative research. One of the many methods used for Ethnography. Aims to gain a close and intimate familiarity with a given group of individuals and their practices through an intensive involvement with people in their cultural environment, usually over an extended period of time. E.g. Informal interviews, direct observation, participation in the life of the group, collective discussions, analyses of personal documents produced within the group, self-analysis, results from activities undertaken off or online, and life histories.

Ethnography: The systematic study of people and cultures, where the researcher observes society from the point of view of the subject of the study. A means to represent graphically and in writing the culture of a group. The recording and analysis of a culture or society, usually based on participant observation and resulting in a written account of a person, place or institution. E.g. Narrative interviews and artefact analysis, recording observations with due attention to the cultural context and the meanings assigned by the culture’s practitioners.

3. What is qualitative and quantitative data? What is the difference between primary and secondary sources of data? How would you go about collecting the two?

Qualitative research: Gathers information that is not in numerical form, typically descriptive data. To find out the ways in which people think or feel. E.g. Diary accounts, open-ended questionnaires, unstructured interviews and observations.

Quantitative Research: Gathers data in numerical form which can be put into categories. It can be used to construct graphs and tables of raw data. E.g. Experiments, observations and questionnaires.

Primary Sources of Data: Provides Direct or firsthand evidence about an event, object, person or work of art. E.g. Historical and legal documents, eyewitness accounts, results of experiments, statistical data, pieces of creative writing, audio and video recordings, speeches and art objects. Interviews, surveys, fieldwork, and Internet communications.

Secondary Sources of Data: Describes, discuss, interpret, comment upon, analyse, evaluate, summarise and process primary sources. E.g. Articles in newspapers or popular magazines, book or movie reviews, or articles found in scholarly journals that discuss or evaluate someone else’s original research.

I visited Telok Blangah on Saturday with a friend who lives in Telok Blangah Drive. He gave me descriptions and history of the neighbourhood and I witnessed the “kampung” culture of the residents there. I have documented my findings using photography and will elaborate with the photos.

After the neighbourhood visit, I tried to find scholarly articles that talks about the history of Telok Blangah and statistics reports of Telok Blangah. It should be able to support my on-site findings.

4. What are infographics and how are they used to effectively communicate data? What other ways can we visually represent data?

Infographics – Information Graphics. It is a form of content marketing that can help to simplify a complicated subject or turn an otherwise boring subject into a captivating experience.

It should:
– Be visually engaging
– Contain a subject matter and data
– Appeal to target audience
– Build awareness
– Easy for readers to engage
– Include a diversity of sources and statistics

Ways to visually represent data:

Indicators – Displaying one or two numeric values such as a number, gauge or ticker, using the Indicators visualisation.

Line Chart – (1) Comparing data over time to view trends. (2) Comparing changes over the same period of time for more than one group or category.

Column Chart – Comparing items and comparing data over time.

Bar Chart – Comparing many items/categories.

Pie Chart – Aiming to display proportional data or percentages.

Area Chart – Display absolute or relative (stacked) values over a time period.

Pivot Table – Quickly summarise and analyse large amounts of data.

Scatter Chart – Display the distribution and relationship of two variables.

Scatter Map/ Area Map – Visualise geographical data across a region as data points on a map.

Treemap – Displays hierarchical data in the form of nested rectangles.

Distribution plot – Lets viewers see where each media outlet lies on a spectrum. (Fishbone)

Simple Visuals – Using scale, static data visualisation to illustrate your point, using length (depth).


My friend, who is a resident in Telok Blangah, brought me around the neighbourhood to understand its culture, history and background. There were a lot of interesting discoveries which were covered in the pdf document attached (in the hyperlink) in the first section of this post.

Telok Blangah
Click to enter photo gallery

Major Interesting Findings

  • Community formed mostly by Malay
  • A lot of old people
  • Very quiet neighbourhood, but its property price is expensive due to the availability of amenities
  • Red Rhino will respond and reach within the vicinity of Bukit Merah in 10 minutes
  • Merger of neighbourhood primary school
  • Neighbourhood swimming complex closed down, but opened in Mt Faber SAFRA when it was moved into Telok Blangah
  • Blocks of the same digits caught my eye (mostly 2-digit Block numbers) E.g. 44, 55, 66, 77, 88
  • Running trail of 17km connecting from Hort Park to Mt Faber
  • Kampung Culture
  • Very near to Gillman Barracks
  • Story of “Sticker Lady”

Que Sera Sera – Final

Dreams & Reality

Overall Composition


The tone for my assignment is element of surprise, challenging the assumptions that the audience have, comparing both Dreams and Reality of an individual.

Animation Curator

Animation Curator [Final]
Animation Curator [Final]
Animation Curator [GIF]
Animation Curator [GIF]
Message: Singapore restrains the creativity of Singaporeans, thus, we have to take risks and pursue our goals.

Concept: Yes, Singapore encourages creativity, but government still censors the media. The plate of gold represent the incentives that encourages artists in Singapore to generate creative content. The Merlion represents Singapore trying to devour anyone who drops into the water; limiting the creative contents. I showed the character jumping off the platform to grab the gold, this illustrates that we should should not be afraid to take risks. We should venture out of Singapore to pursue our dreams and make a name for ourselves.

Naval Officer

Naval Officer [Final]
Naval Officer [Final]
Message: Having a job in the government sector doesn’t guarantee a stable career.

Concept: The rice bowl represent the job I am earning a living from. It is of porcelain material, which shows that it is fragile. Many people think that people who signed on to the military earns a lot and is well taken care of by the Government, but it actually depends on the performance of that individual. The responsibility is huge and we must be tactful and capable in whatever we do. Thus, this composition is to force the audience to think in our shoes.


Hairdresser [Final]
Hairdresser [Final]
Message: Not all hairdressers are college drop-outs.

Concept: Many people think that hairdressers are those who could not get into universities, thus resorting to Beauty and Wellness industry. I beg to differ, I feel that it is a job for anyone who has a passion in it. Students who graduate with a degree can also step into this industry. The brush strokes represent creativity and hard work of an art student who is still pursuing his education. It represents hair too, the colours apply to both elements in a design (that a student studies) and the aesthetics of hairdressing patrons who wants their hair to be coloured with. The hair clipper represents “tool” – for job and education; a tool to get the job done.



Backpacker [Final]
Backpacker [Final]
Message: Parents doesn’t like their kids to explore around the world when they are young. They think that they should save up for Mortgage.

Concept: Most young adults have the desire to travel to foreign countries, as illustrated by the backpack. The compartments of the backpack represents the 5 “C”s of Singapore – Cash, Car, Condo, Credit Card and Country Club. These are the ideals that most parents want their children to achieve. Tied down by these expectations, these young adults’ freedom are restrained.

Challenges Faced

Naval Officer: It was difficult to achieve a balanced lighting for the porcelain bowl as the specular highlight (white spot) was too jarring. If I reduced the glossiness of the bowl, it will not look like a porcelain bowl, but a just a matte texture. Thus, I did post-processing to balance the image.

Hairdresser: It was a difficult time to come up with a good visual representation for the Hairdresser job as I have tried to use paintbrush bristles and real hair to form the composition previously, it just didn’t work out.

Backpacker: I wanted a minimalistic approach to the whole composition, but it was too limited to illustrate Country Club and Condo with just the compartments of the backpack. Thus, I had to display it in the background, which made the whole composition very cluttered.

During the printing process, it was a challenge to pick a suitable paper. I test-printed my designs on Toile-M, Zeta Hammer B and White Card. Toile-M had a canvas texture but it made the printing look uneven. Zeta Hammer B was the paper choice I used for last semester’s Ego project. In this semester, I felt that this choice will not work out as well because the texture appears to be like a cartridge paper, it had a rough surface, which does not work well with the glossiness texture I had with Naval Officer composition and other flat solid colour designs. I decided on using White Card for all my compositions, it have much a smoother surface and made the white colour in the compositions stand out more.

Que Sera Sera – Process

Animation Curator

I have decided that traditional animation can work for this design. It is able to illustrate the essence of being an animator and bring across the point of creativity being constrained in Singapore.


I have drawn them in different layers, namely: Background, Merlion, Character, Water and Pot of Gold.
It has a total of 26 frames, I have applied some of the 12 principles of animation in it. However, I will be only using some of the frames, to form the final composition. The final composition will be a Capital ‘G’ formed by the Gold pendulum and the Character jumping. The Merlion will also form a ‘G’ when it jumps out of the water.

Message: Singapore restrains the creativity of Singaporeans, thus, we have to take risks and pursue our goals.

Naval Officer

I decided to model a porcelain bowl with Navy pixelised texture in 3D. I searched for a pixelised texture and colour-corrected it to resemble a Navy military uniform. The intention of using a bowl is to represent a job that we earn a living from. I have added a pair of chopsticks for scale comparison. I have utilised the pixelated texture to form my name. The lighting was difficult to achieve as the material attributes is reflective; it was difficult to balance between a shiny texture and reducing the distraction of the specularity.

Message: Having a job in the government sector doesn’t guarantee a stable career.



This was my initial idea, using paintbrush, layering scissors, hair and hair clipper to form the letterform “G”. However, the backdrop seemed like from a surgical setting. Joy suggested to use the bristles of a brush to form the letterform. However, the post processing seemed too forced with digital imaging.


I have decided to reference from Jenifer Blanco Monzon as her style is minimal and yet best illustrates her message and object. My composition is made up with a hair clipper, brush strokes and a two toned background. I used “J’ as my initials as “J J CHUA” was the name that my peers in Navy call me.


This colourful brush strokes also represents Hair. Which links creativity, education and passion together.

Message: Not all hairdressers are college drop-outs.



This was my initial design. It was supposed to be an alphabet “G” formed by travel stamps and building chops on a passport. The background didn’t work out great, thus I had to change the entire look of it.


My inspiration comes from the different compartmentalisation of items. Each compartment can represent different things that we are concerned about. My composition is a backpack with 5 ‘C’s of Singapore, represented by the 5 compartments. The 5 ‘C’s of Singapore – Cash, Car, Condo, Credit Cards and Country Club. The backpack represents the desire to travel as a young adult, but the 5 ‘C’s are the mindset of parents, holding them back from doing what they want. They are the restraints that most Singaporeans have. As there are a lot of content in the composition, I decided to use solid colours to balance with each element.

Message: Parents doesn’t like their kids to explore around the world when they are young. They think that they should save up for Mortgage.