In this project, we are to create Typography graphics using part of our names to illustrate our future jobs. Hence, we have to come up with the concepts for typefaces and letter forms.
The names/nicknames that I will be using are: Gerald, Gerald Chua, GC, JJ.
The jobs that I wish to pursue: Animation curator, Naval Officer, Hair Dresser and Backpacker.
The following are the artists that I have researched for visual reference.
Artem Sukhinin
Friendly Robot
Woody Pirtle
Jenifer Blanco Monzon
Budi Kwan
Monique Goossens
Peter Saville
Ivan Capote
Dario Devic
Like Minded Studio
Jon Contino
Stas Gotsulyak
SAWDUST
Marion Luttenberger
Alessio Joseph
Melanie Burk
Sabeena Karnik
Challenging Assumptions
To convey intended message to audience and challenge the social stigma towards selected occupations.
Animation Curator:
- To produce films that appeal more to teenagers and adults, rather than focusing on kids
- Singaporeans are afraid to explore, pursue their dreams thus the industry is still small in Singapore
Naval Officer:
- Not all naval personnel are divers
- Not all naval officers work in a submarine
- Working in the government sector not necessarily secure a stable income
Hairdresser:
- Not all male hairdressers are flamboyant
- Not all hairdressers are drop-out students
Backpacker:
- Senior Citizens are still fit and able to backpack
- Parents doesn’t like their kids to explore around the world when they are young. They think that they should save up for Mortgage