BELLA DAI Creative Designer etc.


Bella Dai is a multi-facet Creative Designer based in Singapore. Dai has achieved outstanding results in her pursuit for a degree in design, under Nanyang Technology University.

She discovered a profound interest in the Arts when she first steps foot into a drawing class at the age of 6, never looked back since.

Her experience in design has matured over extensive projects in university, and a collaborative internship with prominent companies such as P&G, IBM, and Roger&Sons. 

Dai adores design with a good course. She places much emphasis on human-centric design that aims to uphold the well-being of the mass users. Hence, her work often overlaps with fields concerning the environment, communication, and user experience.


Bella Dai is a creative designer based in Singapore, and pursuing her degree in product design at the School of Art, Design & Media, Nanyang Technological University.

Design is Dai’s passion since young when her mother first put her in an art class. The diploma in the Product Design & Innovation program she had at Ngee Ann Polytechnic boosted her interest in becoming a designer. During her study of design, Dai had internships with companies across various industries such as Scanteak, Roger&Sons, IBM and Procter & Gambles. Dai is aiming to build her career as a user experience designer on a global scale. 


水韵 SHUI YUN, the rhythm of water is an interactive garment designed to raise the awareness of sexual harassment and plastic wastes. In this project, I experimented with new material, bioplastic which pushed my boundary as an industrial designer.

MORE ARTWORKS AT umbelladesign.com



Nudge: Improving Decisions about Health, Wealth, and Happiness is a book written by University of Chicago economist Richard H. Thaler and Harvard Law School Professor Cass R. Sunstein, first published in 2008. It inspired me to step into the study of behavioral science which will help me to have a better understanding of the people that I am designing for as well as the influence on society and humanity. 



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