PROJECT 3: EGO IN DIFFERENT SETTINGS

PROJECT BRIEF

Every person reacts differently to different settings. In four rows of three squares, create a self-portrait based on four different settings. For each of the four rows, use the first column to represent yourself and the second column to represent a setting and the third column to represent an imagined outcome.  Apply your understanding of colours and colour theory to visually represent the multifaceted nature of your personality. You may choose to do this digitally or by hand (or mix-media). There are a total of 12 image compositions. Each individual composition measure 200mm x 200mm (square) with a 20mm x 200mm space for text.

 

OVERVIEW

PERSONALITY RESULT FROM https://www.16personalities.com/.

I started this project by looking at my personality based on a personality test that I think is the most accurate. My test result is the ENTJ PERSONALITY (“THE COMMANDER”), and I used the four categories, such as career paths, family value, romantic relationship and friendship of my personality analysis as the concepts of my equations.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.             – Steve Jobs

According to research, Steve Jobs is also with ENTJ personality. People with this type of personality are determined, confident and forceful. Thus, red is the dominant colour in my equations to represent energy and passion.

 

1ST EQUATION

DIGITAL ARTWORK
CONCEPT

My first equation is about my career paths. My personality makes me suitable to be the leader in the organization. I chose lion to represent myself, as lion symbolizes strength and leadership. My setting here is my school ADM. It is where I am preparing for my future career. My response to my personality is a pineapple, as it a love and hate fruit. It tastes great at first but gives the numb feeling on the tongue after eating too much of it. I am passionate about what I am doing but sometimes it torturing when I am stuck on some projects.

INSPIRATION
POP ART

I was inspired by the vibrant colours of pop art and its simple composition.

COLOR THEORY

I decided to use complementary colours for my personality and setting as it represents conflict which is my love and hates towards my career paths. The first set of complementary colours are violet and yellow, while the second are red and green. I used red-violet, which is the hue in between violet and red to be the background of the response. I used yellow and green again in the response to form split-complimentary colour.

DESIGN ELEMENTS & PRINCIPLES
ME: EGO
SETTING: ADM
RESPONSE: LOVE & HATE

In this equation, I used the symmetrical balance to achieve harmony. Symmetrical balance also shows the sense of order and clarity which is my attitude toward my career paths.

 

2ND EQUATION

DIGITAL ARTWORK
CONCEPT

The third equation is about my relationship with my family. I was born during the one-child policy period in China that each couple could only have one child. Therefore, I am the only child in the family with all the attention from my parents. However, I started living overseas away from my family since 15 years old. I am living in Asia but the western culture influenced me for years. Thus, the response is my confusion of my cultural identity, and also my homesickness

INSPIRATION
FLAT LAY PHOTOGRAPHY

I was inspired by the flat lay photography that is trendy on social media. I search for the existing product, edit them accordingly, and arranged them into the plat lay.

COLOR THEORY

I used monochromatic colour scheme. I picked yellow and red from the National flag of China for my personality and the setting. The colour of the response is blue which represent my sadness. Those three colours form triad colour that is lively and harmonious.

DESIGN ELEMENTS & PRINCIPLES
ME: ONE CHILD POLICY
SETTING: MADE IN CHINA
RESPONSE: HOMESICK MIANBAO

For the first composition, I used elements with curvy lines to form the shape of a baby which also contain curvy lines to achieve unity. The decomposition contains more shapes like rectangles and squares that create unity although there is quite a number of different objects. Lastly, the bread is dominant in the composition while the plate and chopstick are the subdominant and subordinate. The focal point is the bread as it is the main character in the story, and the tableware is here to create contrast.  

 

3RD EQUATION

MIX MEDIUM ARTWORK
CONCEPT

The 3rd equation is about my romantic relationship. People with the ENTJ personality type like to be the leading roles in relationships. I approach a relationship with a set of goals and plans. My ideal type of relationship is fall of creativity and energy. However, the reality is cold enough the chill my bones. It is difficult to find a partner who shares the similar value. I feel lost and confuse when I am facing the single me with my pride and high expectation.

INSPIRATION

I always like to explore new things so I decided to do mix media for this equation. One media is makeup, and another is photography. I was inspired by a  Chinese visual artist, Chen Man. One series of her artworks gave me the idea of using makeup as the media. The colours are pure and vibrant in this series.

COLOR THEORY

EYESHADOW PALETTE
ANALOGOUS COLOURS
PROCESS

I chose analogous colours for this equation. Red is used as the dominant in the first composition while red-orange and orange compliment it. The warm colour here represents my energy in my ideal relationship. Moreover, I used cool colours for the setting which are green, blue-green and blue. Those three colours are opposite red, red-orange, and orange that from the contrast between idealism and realism.

DESIGN ELEMENTS & PRINCIPLES
ME: DIVA
SETTING: COLD ENOUGH TO CHILL MY BONES
RESPONSE: LOST

The first composition is shot at the low angle which shows the power of the character. The second composition is an extreme close-up to capture the emotion. The last composition is underexposed to show the darkness. My face is covered with my hair, and it seems like I had lost my vision and hope.

 

4TH EQUATION

TRADITIONAL ARTWORK
CONCEPT

The last equation is about friendship. I used traditional medium, such as watercolour pencil and watercolour paper and some other tools like blender and cotton pad. Friends are very important for me as they are the closest while my family is so far away. I received a lot of help from my friends along the way. My friends and I are the types of person who work hard like trash but also play hard sometimes. We are all spontaneous and do not think about consequences sometimes. Therefore, I used toilet paper to represent ourselves. The toilet bowl is our setting, as we always do ‘shit’ together. The response is a pregnancy test with two lines which means the test result is positive. unplanned pregnancy emphasized how spontaneous and playful my friends and I are. Lastly, the objects I used in this equation are normally in white, which shows that how friendship makes my life more colourful and lively.

INSPIRATION

I was inspired by an artist called Nicolas Party. He is famous for using saturated colour in his painting. I like the way he composites the object in a simple way. Each of the object is in monochrome. 

COLOR THEORY

COLOUR TESTING

I chose analogous colours for my last equation as it is the most harmonious colour combinations represent the good friendship that I have. The first composition is in red, red violet and violet. The red colour here represent the energy my friends and i have. The second composition is in green, yellow-green and yellow. As green is directly opposite red which form a strong contrast in this equation. The response is in complimentary colours to form contrast.

DESIGN ELEMENTS & PRINCIPLES

The scale of the objects increase from the first composition to the last composition to gradually draw the viewer’s attention, and trigger their curiosity. As the objects become less clear when the scale increase.

 

ALL IN ALL

This project helps me with a better understanding of colour theory and also myself. It is challenging as I do not use many colours in my own work. I had a good time exploring different technique and other artworks. I received constructive feedback from my professors and friends along the way. I think I will pay more attention to the usage of colours in the future projects.

 

PROJECT 1: PICTURE STORY – CURATING SELF

PROJECT BRIEF

Accomplish the three tasks with various manipulation techniques in photography.

TASK1: ME

FINAL SHOT: ME 1
FINAL SHOT: ME 2
FINAL SHOT: ME 3

I used to be concerned very much about the judgments from others. It is like a tattoo that is indelible on my skin. I tried so hard to get it away. Eventually, I realized that the problems were not from anywhere else but myself. Happiness is my choice, which has nothing to do with others’ opinions. Why not just KEEP CALM AND EAT ICE CREAM!

EXPERIMENT

In the test shots, I did experiment using a brow colour eyeliner that has a soft texture. After the consultation, I realized that the words written on my face were not harsh enough to express the emotion.

REFINEMENT 1
REFINEMENT 2

Thus, I changed the media to a black waterproof liquid eyeliner, and it looks more like tattoos. The font I used in the final shots is sharp, straight and messy. It creates an uneasy and unfriendly feeling as compared to the test shots. Further, I explored the different composition, and facial expression to achieve the best results. For instance, the first photo in this series was chosen because of its negative space that creates the focal point on my facial expression as well as its cropping below my eyes, which draws more attention to the emotion.

Inspiration from CHANEL’s Gabrielle bag campaign https://www.youtube.com/watch?v=l4YzMQGkgM8
Inspiration from CHANEL’s Gabrielle bag campaign https://www.youtube.com/watch?v=l4YzMQGkgM8

Additionally, the framing and arrangement of this series are inspired by CHANEL’s Gabrielle bag campaign. The first photo in this series was taken as portrait and rotated into a landscape photo. Its composition might seems wrong as we see the human in an upright manner normally. The ‘problem’ here hints the problem that I was facing. My figure gradually turns back to upright, which shows I am back to the right track.

TASK2: Object and Representation of Self

“We think with the objects we love: we love the object we think with.”

– THE THINGS THAT MATTER

FINAL SHOT: OBJECT 1
FINAL SHOT: OBJECT 2
FINAL SHOT: OBJECT 3
FINAL SHOT: OBJECT 4
FINAL SHOT: OBJECT 5

According to the dictionary, an object is a material thing that can be seen and touched. For me, it is not just something that I can use but a companion to my emotional life. The object that I attach to the most is my earpiece. I bring it along with me not just because of the good sound quality. It companied me during the long boring rides when I was eating alone, and even helped me to get away with some awkward situation.

 

TEST SHOT: OBJECT 1
TEST SHOT: OBJECT 2

The test shots were taken to try out the framing and emotion. Several feedbacks were gathered during the consultation, which I had improved in the final shots.

REFINEMENT 1
REFINEMENT 2
REFINEMENT 3

The photos in this series are in different scale which tells the different story about the object and me. The long and medium shots here is to capture the environment, and how I react to the environment when I am interacting with the object. While the close-up shots capture the emotion with some environment. Moreover, many photos were taken to test the body gesture, facial expression and etc. Some are cropped from original shots to achieve a better effect. A few scenes in the background were captured accidentally, which I think is the interesting part of this Project.

TASK3: My World

FINAL SHOT: MY WORLD 1
FINAL SHOT: MY WORLD 2
FINAL SHOT: MY WORLD 3

I moved to Singapore years ago by myself. Sometimes, I am confused that where I actually belong to. There is one place here that when thought the ups and downs with me, which is Chinatown. It is like my wonderland, where I can escape from the reality.

TEST SHOT: MY WORLD 1
TEST SHOT: MY WORLD 2

At first, I was quite stuck at this task. I went to Chinatown for several times but have no idea what to focus on. Everything seems equal and it is difficult to spot the high light until my professor pointed out some of the test shots. 

Night scene in Spirited Away written and directed by Hayao Miyazaki http://www.misucell.com/group/spirited-away-wallpapers/

People visit Chinatown mainly for the food. All the sign board lighted up with different designs. Some are hung horizontally, while some are vertical. A few restaurants even have more than one sign board. It seems like a competition that everyone wants to stand out. It reminds me of the movie that I watched for hundreds time since young, Spirited Away written and directed by Hayao Miyazaki. There are some scenes when night falls, and night life starts. The background is so dim, yet the street seems so alive with the lights. That was how I feel when I walked around Chinatown like walking in the movie scene. 

 

ALL IN ALL

Photos Display

This project is challenging as I need to convey the message as accurate as possible through a few photos. I was stuck at some point but able to find a solution with the suggestions from professor, classmates, and friends. Through this project, I started to pay more attention to details, the meaning behind as well as the mentality of the curator and how it can inspire me. Lastly, the techniques that I learned in class helped me to execute the tasks more accurate and efficient as I know the purposes of different scales and framing.