TASK 1A – VISUAL RESEARCH
1.
Analysis
What is the poster communicating?
-Promoting an upcoming iLight Festival happening at Marina Bay.
What emotions does the design elicit?
-The colours elicit excitement and adventure.
What makes the poster captivating (Discuss the use and effect of imagery, text, texture, colour)
-the use of simple lines to create the skyline of Marina Bay in different colours on a black background.
How did the poster generate visual interest and facilitate readability / legibility?
-the use of different colours to create a visual element of the Marina Bay.
How do you feel about the approach and execution?
-has a near interpretation of how the event will look like.
2.
What is the poster communicating?
-Promoting an upcoming iLight Festival happening at Marina Bay.
What emotions does the design elicit?
-The colours elicit excitement and adventure.
What makes the poster captivating (Discuss the use and effect of imagery, text, texture, colour)
-the use of simple lines to create the skyline of Marina Bay in different colours.
How did the poster generate visual interest and facilitate readability / legibility?
-the use of different colours to create a visual element of the Marina Bay.
How do you feel about the approach and execution?
-has a near interpretation of how the event will look like.
TASK 1B – DEVELOPMENT OF SLOGAN & MOODBOARD
>esign for Tomorrow (Greater Design for Tomorrow)
DESIGN (Design SG) / DEIN + SG = DESIGN
ESIGN (Greater, Design, Singapore) // Springing into >Esign (Springing into Greater Design)
>esign (Greater than Design)
Reference:
The Annual Design Week is Back with Over 100 Events
Singapore Design Week – AboutÂ
Bring Design to the Masses (The Straits Times)
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