For this final project, we were given the freedom to decide on any event we want and it can be as bizarre or as simple as possible, entirely up to us! The deliverables required are 5 items related to our event and at least one of them has to be 3D.
ideation
Since there are endless of possibilities, I had a hard time narrowing it down to just one idea. However, after much consideration and feeling hungry while brainstorming, I decided to go with a product launch event for cookie fillings.
WHAT ARE COOKIE FILLINGS?
I’m sure once in your life you’ve had a gooey dessert, whether it’s a cookie or not, I really hope you have tried them because they are AMAZING (at least I think so) !!!! Recently, I chanced upon a local cookie shop called, “Nasty Cookie”. Nasty cookie’s best selling point is basically they’re nasty gooey fillings in their fat cookies!
But the thing that intrigued me the most was how they inserted these gooey fillings. I always thought the bakers inserted a solidified chunk in the middle of the dough and then the chunk melts and becomes goo.
BUT actually! They insert the goo via a syringe and what makes it satisfying is it has a crispy ASMR of the cookie crack.
what if these bakers sold their fillings?
I decided to recreate a brand and have this brand market and sell their fillings. Thus, the event that I have decided on is Gooeyooey’s first ever event and product launch that will also help people to destress by “stabbing” the cookie.
Thus the name of my event is, “A Gooey Gooed Time”
A GOOEY GOOED TIME
Initially, I named the event, Oh Gooedness! Here is my initial research and inspiration,
While thinking about my colour scheme, I thought that I wanted to do something more fun and not so related to typical dessert colours like brown.
My initial five items are:
- Poster
- Invitation
- Table placemat (later taken out as only 4 items are required)
- Packaging
- Syringe (for goo)
creative process
LOGO
Initially, I designed the logo to look more playful and fun. However, I did not want the entire event to look too childish as my intended target audience are working adults. Thus, I decided to go with this.
INVITATION
I was thinking of an odd shaped invitation at first. But later i realised it doesnt will make sense or look good, so I changed it to a more simple design. However, I received feedback that it looked to corporate and does not go with the other deliverables.
For the other 3 deliverables I adapted the same style throughout but do not have huge changes from edition to edition and so I will talk about them more in my next post.
Read more about my final deliverables here.