Applied illustration – LUKA & HARDLEY

For this project we were tasked to produce a set of illustrated items that looked like they had the same theme/belonged to the same family. I began researching on applied illustrations and an event that I could possibly design products for.In order to streamline my thoughts better I decided to come up with 3 separate events, products and come up with 5 thumbnails sketches for each one, so I would have a variety of sketches to choose from.

Event 1 : Toiletries event for hotels/gyms/spas

Event 2 : Couple wine event

Event 3: Cosmetic

I scoured the net for inspiration images for each event.These were some of the images that spoke to me and some of my thumbnail sketches were based off of these found images.


I was particularly attracted to this packaging because of the contrast between intricate patterns and minimalistic branding. It reminded me of me of luxurious skincare products for example those from crabtree and Evelyn.I decided to develop this idea for this illustration project and do a ‘pick n mix’ skincare event. However I knew I wanted to go in an abstract direction so I started conceptualising on how I was going to create this abstract pattern.I wanted to incorporate local flowers and also create a local brand, So I made my way to Botanic Gardens to take a look at the kind of flowers I could use.

I decided on 5 different plants that I was going to use for my packaging: Orchid, Lily,Ixora,mandarin and balsam. These were flowers that could be found in Singapore, and I decided to use watercolour , for that softer more fluid look and create patterns via mark making. I experimented with the textures and the water content in my paint to achieve a set of patterns. I stuck to jewel tones for my colour scheme as I thought it would bring out the luxurious skin care vibe out in my packaging.

Then I proceeded to create a unique pattern for each product I was making using the plant itself.For the mandarin and balsam I used the skin of an orange and a leaf for the balsam.

I experimented with drawing nets for the packaging itself and also different types of packaging.I narrowed it down to one type of package but after consultation with Lisa she said it was not innovative, so I created packages with varying sizes and heights to create visual interest .Then I proceeded to work on the branding and I was inspired by high end English luxury bath and body products.

Lisa suggested on adding an icon for each of the products as there was space I could more efficiently use. I thought the addition of the icons really brought the branding closer to my design objective.The use of black in the branding was very jarring as my colour scheme was light bright and soft, thus I changed the black to grey to match the soft look of the products.

After creating all the nets, prints and the branding. I finally came to my final products as seen in the photographs below.


Stylized self portrait

My interest lies in collaging images to create my own artwork.I normally find these images in magazines and comics and I usually bring them together in my own vision.I thought applying a similar concept for my assignment would be true to me and at the same time I would enjoy doing it. I find myself to be a patchwork of a lot of different things , so the idea of collaging also sat well with me. Since there is a subject for this work, my face, I decided to opt for a pixellated collage technique which allows me to control the image produced (usually for my own works I lay out my material and compose something out of that material, so I’m unaware of the end product) at the same time stylize it.Although it appears simple,I knew this technique would be challenging as there are many tones involved in making the pixellated artwork look identifiable in the end at the same time visualizing which tones go where and how to shade.I took inspiration from the pictures below as well as the Pantone artwork introduced by Lisa.

Image result for pixelated collage

Image result for beatles pantone swatches


Word List:


  • Healthy (salad, fruits, nuts, eggs)
  • Junk ( ice cream, cookies)


  • Leg and booty day
  • Weights
  • Feeling strong


  • colourful
  • experimental/eclectic
  • Bold
  • digital/traditional


  • branded goods
  • girly/princess



  • hamsters (nike and nugget <3 )

I decided to find icons in line with my wordlist as starting material to compose my final work and I’m using this selfie as reference.I collated some of the icons below.


Originally I used this image but it was not very compositionally exciting.Lisa told me to maybe add a prop like in this Audrey Hepburn image, where she poses with a super long cigarette.

This image has been resized. The original image is sized 804 x 993.

So, I looked through my photos and found one where I was interacting with a chair and I thought that could be my “prop” and opted for this image instead.

I proceeded crop the image and then  convert the colours into the primary colours using the threshold tool.This would minimise matching  of pixels and icons  I would have to do if I didn’t limit the colour scheme.I adjusted the threshold to 3 different levels and adjusted their hues and layered them back on to each other.

Then I experimented with a few different degrees of pixelation.

 Cell size :170

At first I chose the cell size to be 170 as I didn’t want to deal with too many icons.

 Cell size:130Cell size:40

After choosing the cell size I proceeded to patch the icons together and lay it over my pixelated image.

I realised that combining the icons and pixelation made it look very messy.Upon consultation I was told to reduce the pixel size so that it was obvious it was a persons face and also adjust the hue of the icon to match the pixel colour at the back to make it look more seamless.I reduced the cell size to 9 and then I started collaging the icons over the pixels and ended up with this.


I also changed the composition to landscape to provide more breathing space like in the Audrey Hepburn image.The icons blended better when they were changed to blue and red respectively, however their hue was too close to the original colour of the pixels.When I printed it out the icons would disappear.

I added a semi opaque white layer over the artwork to make the icons pop and it’s soothing on the eyes.

This is how it turned out

Working with primary colours has helped me realise that its important to achieve balance using it, if not it would be too jarring.Personally a ratio of 3:1:1 of the stated colours work best . what worked for me was using blue as the shadow ,red as the mid tone and yellow as the highlight colour, or the main colour.I wanted to create a more uplifting vibe to my final work.