Based on the feedback gathered, I edited the title to make it fit better into my toy kit concept. I also changed my flat design into a “Table Top View” to make the composition more lively.

These are the feedbacks I got from the A2 B/W critique session:
1) The colour of the coffee is very distracting. (change to tea?)
2) The Cutting Matt is too bright (consider to make it darker)
3) Rearrange all the elements/adjust the layout.
4) NTFGH Logo can reduce in size slightly.

After making necessary arrangement I got people to vote for the preferred layout. “A” was still the first draft. Majority went ahead with “B”.

I experimented with various placement, rotation, scale and colour schemes. I was told that the overall design looks a little “too clean/swiss”. Consider changing my heading to something more fun. I started off with a very symmetrical balanced layout and modify from there.

Idea 1:
ART GETS YOU GOING
Approach: Vector-based

MOODBOARD FOR IDEA 1:

Idea 2:
BE PART OF THE ART
Approach: Vector-based

MOODBOARD FOR IDEA 2:

Idea 2:
TASTE THE ART
Approach: Photo-based

MOODBOARD FOR IDEA 3: