Both menus use a simple two column grid, with just the logo moved. I did want to have it so that the right column of the first menu would start up at the top, but there wasn’t enough content… so… well. Negative space… is always… great.
Category Archives: Process

Typography: Custom Drop Caps
I”m not the best hand letterer.

Typography: Play Nice

Typography: Type as Pattern

Typography: Automatic Drawing

Typography: Expressive Words Opposing Pairs
HOLLOW, SOLID
Following a pretty straightforward concept, the isometric style creates an empty depth for Hollow and a filled one for Solid.
Suggestions include further exploration of style, such as maybe turning hollow into a sort of hole in the ground with tree roots coming out of it, as well as to adjust the font style where hollow could be more rounded.

Typography: Haiku
HAIKU
I’d actually written three haikus in total:
Haiku #1: Jupiter
The Great Red Spot looks
like a ginormous pimple
Rest well, Jupiter
Haiku #2: Oh No
1, 2, cha cha cha
3, 4, oh no no no no
I fell on the floor
Haiku #3: Help
The sun is so hot
I’m literally melting
Please don’t forget me
If I had the time I would love to come up with sketches for all of them, but I decided to go with the third one since it’s the most applicable one to how I was and am feeling.
SKETCHES
One refined version:
While creating different sketches, I realised that I worked towards automatically placing emphasis on certain keywords in the poem – specifically sun, hot, literally and melting, by creating completely separate looks for these particular words, in contrast to other filler words. I wonder then, how could I make it so that all the words of the poem gel together well in one style, while still having emphasis be put in the right places?
It was a fun challenge though, to see how my brain could come up with different ways to represent certain words such as for ‘sun’ and ‘hot’. You could be literal with representation, using rays for ‘sun’ and fire for ‘hot’, or you could also use elements that suggest similarly, like a shadow for ‘sun’ and heat waves for ‘hot’. I definitely struggled with ‘melting’ though, and wonder if there are any other ways I could have done it without being so literal.
I also wanted the last line of the poem, “please don’t forget me”, to be small and/or hidden… because… yea. It’s like pleading to not be forgotten.