Tag Archives: speaks

Typography: Type Speaks (1948)

The fact that type had existed way before computers did has never crossed my mind before, hence Type Speaks has definitely gotten me intrigued (mind-blown, really) with how the art used to be constructed and appreciated.

Prior to this video, I struggled to grasp the concept of why proportions of characters for certain types are adjusted for better viewing purposes, as mentioned during class presentations. However, with the video showing the actual transitions of the minute character adjustments between different point sizes and the differences they make, I now understand better why adjustments have to be made for a more pleasant appearance.

It is no doubt that today’s generation has been spoiled by digitisation that has made everything become much more convenient and therefore easier for things to be taken for granted – even outside of design context. However, it cannot be denied that while the smallest of details and efforts in the creation of type have become overlooked, digitisation has also made available much more room for exploration, where new precision details observed have instead become things like…

“this letter’s one pixel too left”

“no, now it’s too much to the right”


Image result for pepe laughing meme

It is already painful enough to print a feature magazine 500 times only to find never-ending typos, or, for instance, accidental design mess-ups in kernings of titles. No way would I ever want to be casting actual moulds for individual characters and checking precisions for each and every cast!