Download PDF here: History of Design Essay_Daryl Kiang Jun_U1830312F
Q4. What ideals, principles, motto and design qualities might you use to describe and define the next emergent design trend valid over the next 5 years, current to your practices? What name would you give to the design movement?
As the world population steadily increases to 8 billion, the consumeristic paradigm of which most parts of the developed world functions on becomes no longer sustainable. In addition to social problems, a self-inflicted ecological crisis threatens our human civilisation as well as the world of nature. The infinite growth potential of a consumeristic economy is incompatible with the earth which has finite raw materials and natural resources. According to Greenpeace, human consumption of natural resources has doubled over the last 30 years, prompting the United Nations to advocate for a new production model that makes optimal use of resources and energy sustainable (Iberdrola Corporativa).
The Treachery of Images, painted by Rene Magritte, is a painting of a pipe with the words “This is not a pipe” in French written below it. The contradiction created in this piece of work reminds me of Buddhism and their teaching on the nature of reality and its illusions. While similar in concept, they also have an introspective quality to it.
Upon hearing Ukiyo-e during the lecture, it triggered a memory; however, I could not exactly remember where I heard or saw the term. But during another shopping trip later that week, I saw it.
Lecture 1: Writing to Typography
From the first lecture, the introduction of the rebus principle was what piqued my curiosity.
Rebus writing is the usage of existing symbols to represent sounds of the spoken word. After some research, I understand that there were two main types of sound writing evolved from the development and extension of the rebus principle; syllabic and alphabetic writing. While English is purely alphabetic, ancient Egyptian hieroglyphs can demonstrate both types of writing.