Design Statement

Quoting Bruno Munari, design is where an “object… has form consistent with it’s use… whether individual parts are logically fitted together.” This is what Visual Communication is to me. Despite coming from an arts background, I take a rational and logical approach to design; believing that because the message/idea demands a certain design, such an aesthetic solution is produced. At the same time, successful Visual Communication works are intentionally crafted in a creative manner that brings satisfaction and harmony to the consumer/client/viewer. It begs the conceptualisation of ideas which allow for new interactions and experiences. It is therefore a question of coherence, of planning and intuition, of imagination and solution.

To me, good design is design that allows life to occur smoothly and unobtrusively. It is about an experience that can better a person’s day-to-day life. In this way, I take a humanistic approach when designing. It is not about creating design so fantastic that people can no longer identify with, but it is about making things human. Even when tackling any kind of brief, my heart is always reaching out for the people. As such, I am concerned with social issues, especially those that trouble our generation of today. Whether it be a uniquely Singapore issue, a topic on digital culture or the mental state of one’s mind, these are contemporary concerns that I am passionate about. While there always lingers the question on whether design can solve problems, I believe that if one can, one should draw awareness to a certain issue. Educating and informing people about the problem can be the first step to realising the need for change, followed by action. I hope to use design to raise awareness as well as suggest solutions that can be small steps towards a larger movement.

dying baby
dying baby

Author: deniseardenise

The Knees. Year 2 Student in School of Arts, Design and Media specialized in Visual Communications. Freelance illustrator.

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