Foundation 2D II Project 1 – Typographic Portrait – Research Pt3

Week 3 -28 Jan 2016

Hello there! ^^
The weekend is here again and we are a week closer to submission!
I hope everyone is doing well ~ ?
Once again, Thank you Miss Joy for spending your valuable time to advise us, I’m sure we really do appreciate it. ??

While working on various ideas for Project 1 and having Miss Joy look through the sketches, I realised that there are more areas which can be further explored. ?

With reference to last week OSS update, I researched on the use of Typography by Dan Fleming on animals. Although the artwork seems to be too literal, I was really impressed by how Dan Fleming made use of ‘Simplicity’ in his design. This includes – the Arrangement of Text, Font Size and the Contrasting Colours used.


Prior to the Artist Reference, I went to research more on Awesome Artists who illustrate Animalistic Typography. The Artists are as followed,

  • Casey Girard

Hello 1
Her use of Animalistic Typography involved the use of Animal bodies, whose names start with the letter they represent, to form the letters of the alphabet.

  • Marcus Reed

Hello 2
Very similar but very differently to Casey Girard Animalistic Typography, Marcus Reed positioned the animals in the way that is more realistic, more logical.

In the example below, both artists made use of Giraffe for the letter ‘G’. Casey Girard illustration looks more Surreal whereas Marcus Reed Animalistic Typography seems to be more realistic.


Another example below, I’d like to share is the letter ‘Z’. Instead of playing with the idea of Repetition – Twisting, Deforming and Compressing the Animal around to form a desirable shape why not the idea of ‘Reflection’ in Marcus Reed illustration?. I find this research helpful for my composition because I get inspired and I want it to be as real as possible. This is something that I would like to achieve – Realizing the Actual Environment.


  • Taras Makar

Lastly, we have Taras Makar Animalistic Typography, which is also referred as ‘Animal Calligraphy’. – Basically the use of wordings to form the shape/outline of the animal.

Alright! Back to explaining my concept. ^^

Initially, I wanted to include the 3D element in my Project 1 [See Example under ‘Construct’] but I decided to try out something Fresh (Never try before) instead.

As I was drafting out my concept, I find this Project similar to our previous project we took in Semester 1 – Ego. I wonder how similar or different can these two projects get.
My concept for Project 1 involved the idea of representing myself in the form of wild animals in the nature environment.

Eugene Idea 1
During the consultation, I was given useful examples and pointers to further strengthen my concept. ^^ Below are some of my findings.


Definition: Human attributes that is made resemblance to a Non-Human object.

Anthropomorphism Art

Where? : Comes from two Greek words; άνθρωπος (anthrōpos), meaning “human,” and μορφή (morphē), meaning “shape” or “form.”

What? : The Attribution of Human Characteristics and Qualities to Non-Human Beings, Inanimate objects, Supernatural Phenomena, Etc.

Who? : It can be anything from Animals to Forces of Nature to Unseen Objects


More Artists References on Anthropomorphism

  • Ryan Berkley

RIn the artworks above by Ryan Berley, various animals were used to depict the attributes of the Human-Being. For example, we can relate that Bear denotes ‘Strength & Confidence‘ and Donkey describe someone who have a independent personality.

  • Liu Xue

LiuxueOn the other hand, we have Liu Xue Anthropomorphic Sculpture. I find his use of Anthropomorphic interesting because of the way he replace the ‘human parts’. In most of Anthropomorphic arts, I researched on, usually the human head will be replaced by that of an animal. However, in the case of Liu Xue artwork, he replaced the lower portion of the Human instead.
I find it amazing and creative! I really love his works. ?

With reference to the above artists, it seems that Anthropomorphic Arts play along with the idea of ‘Dada‘ in it. The concept of merging a human together with a animal produce a hybrid weird creature. However, as strange as it might get, Anthropomorphic Arts certainly convey the emotions of the Human-Being.
Interesting Find! ?

More Readings:

John Berger: Why Look At Animals?
John Berger: Essay on ‘Why Look At Animals’ PDF

Basically, the relationship between Human and Animals have changed overtime as compared from the past to the modern day now. The drastic change was due to the gradual involvement in Human activities such as Modernization, Industrialization, Demands, Tourism etc. For example, animals that are supposed to nurture in the wilderness have lost their ability to do so when kept enclosed in a zoo.

The End of Part 3. (=

Foundation 2D II Project 1 – Typographic Portrait – Research Pt2

Week 2 – 21 Jan 2016

Hey there!
Thank you for paying attention during my presentation, I greatly appreciated it. ✌
I am so thankful for the amazing Slideshow/PowerPoint that was shared during the presentation; such as our takes on ‘Typography’. I’ve learnt and acquired meaningful information that can be apply for Project 1.

Thank you Miss Joy for guiding us through the Lectures! Appreciated! ?
As Miss Joy mention during her lecture, setting-the-scene is important,
see below for example.

– The ‘Setting’ act as an important role in Typography too!
– What happen if I add an image of a Typical Singaporean Son in the original picture?
– Did the meaning changed?

000 Eugene

With regards to the Dada & Russian Constructivism, I’m glad that most of us gave our opinion on it – whether it is applicable or not, and how it could be useful for our Project.

To reiterate my points during my presentation, I mention that Typography used in the Dada Art Movement can be categorise into two different categories – 1) Strict, 2) Mix. In my opinion, the fact that Typography used in the Dada Art Movement seems to be randomly placed, it seems to be somewhat controlled. Because most Dada Artist do not want their viewer to focus more on the text, they placed typography in a way that it looks random but it still follows a set of imaginary rules.


Chris LaBrooy Behance

The other stuffs that we looked at were the unusual or rather different types of techniques that can be used to express Typography. Some of the design goes very well with the meaning of the word itself. With reference to Chris LaBrooy award-winning typography, he uses the idea of ‘Visual Perception’ that incorporate musical instruments/equipment’s into the word; ‘Listen’.

He amazingly combine these two elements together, Form and Context, to create the ‘Content’ that we can easily understood and interpret. This led us to the point that Typography comprise of wordings with an Attitude – An expressional tool that emphasis on effective communication.

Typography are amazing!

As mentioned and shared with the class, Typography can be designed in an attractive manner by ‘decorating it more creatively and more beautifully’. In this way, typography is more than just being words, it can be a very inspiring form of art too! Below are some examples where Typography were made creative.

Gun by Mou5e
– Gun by Mou5e

Addition by Tokarnia
– Addition by Tokarnia

– Pop! by Nikko Pascua

Hand drawn typography by IKEA

Dan Fleming

Dan Fleming Creative Animal Typography

word animals best typography design amazing creative Dan Fleming

Dan Fleming animal typography was a perfect example that combine the outline of an animal with its name. Similar to Chris Labrooy, both play with the idea of ‘Visual Perception’ that allow us to interpret the context by its form. Amazing! ?

Takes from presentation

There are various Artists that were mention during the presentation.
The followings are the lists of Artists that were mentioned, Check them out! ?

1) John Lee
2) Magen Lee
3) Yellena James
4) Danger Dust
5) Danielle Evans
6) Red Hong Yi
7) Stefan Sagmeister

The End of Part 2. (=





Foundation 2D II Project 1 – Typographic Portrait – Research Pt1

Foundation 2D II Project 1 – Typographic Portrait – Research Pt1


What is it?
– The term ‘Typography’ refer to Letters with an Attitude.
Check out this video~! ^^

More Examples


Identifying Type of Typeface


Hannah HochEugene - Hannah HochLeft to Right: Cut with the Kitchen Knife, Proverbs to Live By, Quiet Girl

In the examples above, Hannah Hoch approach to typography together with the Dada Art Movement carried a strong message across which was stunning and amazing. Her use of substances such as the Negative White Space, Arrangement, Width, Spacing and Photo Montage work hand-in-hand to develop a form of communication which was significant.

Many aspects of her signature style and techniques were mainly use for manifestos and posters which carries strong messages, for example; Women Rights etc. The artworks thus creates a sense of visual identity accompanied with the strong design layout.

As I browse through the list of typography artworks by Hannah Hoch, I realised that the artworks can be categorised into 2 sections. 1) Strict Order, 2) Mix.

  • Strict

Proverbs to Live By

An example would be ‘Proverbs to Live by – Hannah Hoch’. In the artwork, her use of mix media such as Graphite, Crayon, Colour Pencil, Photo-Montage etc. interacts with the typeface. There seems to be a strict order of top to bottom with no type changes. The overall arrangement and the choice of text made the artwork clean, neat and tidy.

  • Mix

Quiet Girl

Hannah Hoch choice of typeface can differ as well. An example would be The ‘Quiet Girl’ – Hannah Hoch. In the composition, we can infer from the choice of different typeface used which range from BIG HEAVY fonts to small neat fonts. In addition, the typography involve playing around with fonts which are position horizontally and vertically on a single sheet. However, despite the use of different typeface used, the overall feel of the artworks seems to be in sync.


Dada’s Art Movement with relation to Typography.

Dada approach to typography was more experimental in my opinion. Because it varies from the arrangements and the choice of typeface, typography was used to convey a message of its own. For example, the use of Size & Fonts. In the example of Hannah Hoch artwork above, how people make assumptions/interpretation of the text depends directly on how the typography was presented. In the case of ‘LOUD, BOLD, STRONG’ letters, an individual may derive that ‘Annoyed, Turbulent kind of feel.

Kurt schwitters typography (1)

Typography was used as a medium in the Dada artworks. It was used to create hidden meaning/strong message. Dada artists were experts in visual communication, they are able to translate their visually amazing artworks into textual message with the addition of typography. They play around with typography such as the style, size, weight, the use of upper and lower case characters to highlight the importance of the subject. – Decipher meaning.

(Unconventional Typographic Design), (Explosive Arrangement), (Mixing of Fonts)


Russian Constructivism with relation to Typography.

The constructivists approach with typography focus on ‘Construction’. Constructivist pay emphasis on the message and the fundamental analysis of the materials, forms and art rather than what’s on the surface. An example would be El Lissitzky whose artwork pay more emphasis on the message and ideas rather than to express beauty.

El Lissitzky; Beat The Whites With The Red Wedge, 1920

Check out this link on the “Most Iconic Typefaces made in Soviet Russia”

With reference to the website above, most of the fonts are Bold, Strong and Impactful.
That was probably due to how the Russian Movement gave rise.
In the example of El Lissitzky, most of his artworks turn out to be a propaganda effort in support of the revolutionaries and while paying attention to the font used, I can relate why the font must be big – To deliver an important, urgent and strong message.


Comparing both typography of Dada Art Movement & the Russian Constructivism

I find Dada Art Movement the ability to offer more variety as compare to the typography of Russian Constructivism. As mention earlier, I see the typography used in Dada in two different categories. 1) Strict, 2) Mix, whereas Russian Constructivism offers mostly ‘Bold, Strong and Impactful’ fonts.

I find both Art Movements as interesting and are equally useful depending on my project theme. Such as how the typography was being positioned, the size, style and the message it bring across.
Keep Exploring~!


DIY Movement [Digital]

Very different from the previous Dada & Constructivism Art Movement, DIY Movement channel us to the modern ‘State-Of-The-Arts’ style of art. With reference to the website above by 8faces, it support the idea of modern art because of the style used. This includes the illustrations, colours, 3D typography that work hand-in-hand to create an amazing artwork.

Similar to the modern typography style used in another source suggests the importance of illustrations and simplicity. Unlike the previous Art Movement, the modern DIY Movement removed all unnecessary media to deliver a message short and sweet, big and strong etc.


3D Typography [Digital]

I googled on a list of ‘3D Typography’ images and I was amazed by the incredible designs! I really like it! ?

Chris Labrooy - ListenChris Labrooy - Bike
I researched on Chris LaBrooy – A freelance designer/Illustrator, who draws and create impressive 3D Typography.
Check out his portfolio here –

In my opinion, I find the use of 3D incorporated in typography interesting as it bring out a sense of playfulness. Unlike Dada and Constructivism Art Movement, 3D typography manage to breathe in an attitude of playfulness, freshness together with a lively expression.
In addition, the use of 3D creates a sense of depth which brings out the emotion of the typography and because it wasn’t restricted and confined as compared to the previous two art movements, 3D typography encourages the idea of ‘Being Free’.


Hand-Made Typography [Digital]

Merry XmasMerry Xmas

Since Hand-Made Typography can be made digitally via designer software’s such as Adobe Photoshop, Adobe Illustrator etc, it suggest an essential part of the creative or presentation process. With reference to the website by DESIGN&PAPER, the typography involve a combination of various elements such as 3D Typography and the importance of colour theories used on a flat surface.

Similar to the Dada & Constructivism Art Movement, typography contribute to the overall finishing of the composition. Depending on the situation, the typeface correspond to the composition directly. For example, the typography used by DESIGN&PAPER for Christmas suggest using mediums that matches the seasonal trends.
In the link above, Alinichole teaches us a method she used to create her Hand-Drawn Typography.
Check it out~^^


Hand-Made Typography [Physical]

Hand-Made Typography could suggest a physical form too!

In this research, I explored the arts by Jaume Plensa who was famous for his use of typography in sculptural design. The sculptures were done by piecing many 2D letters together to form the shape. In addition, the typeface used for the typography remain constant.
Amazing isn’t?! 😀


In addition, ‘Hand-Made’ suggest the possibility to create typography with different mediums such as Potato’s, Balloons, Pencils etc.  Above are some examples,

Once again, it suggest the attitude of playfulness and the ‘Beyond Boundaries’ in design. ?



Miscellaneous [Useful Stuffs)

More Readings



The End of Part 1. (=





Foundation 2D II Exercise 1 – Hello

Week 1 – 14 January

Hey there!,

It’s so great to be back in school! ?
I have enjoyed sharing interesting ideas, listening to presentation and stories in the previous semester, on top of that, we learnt and worked really hard!
G1! We did it! Although some of us won’t be seeing each other during lessons but let’s keep up the fighting spirit and do even better for this semester! ??

I’m sure that this will be another Egg-Citing semester because I will be working together with Miss Joy and the new classmates! (:
Awesome! Let’s start the first entry!

During the lesson, we were tasked to design 3 Name Tags of different genres –

1) Typography ~ (Describing a Character that is Engaging)
2) Abstract Solution ~ (No Start, No End)
3) Concept ~ (Led by a Concept)


Concepts Sketches / Idea Generation8

  • Typography
    ~ as derive from the term ‘Typography’, it means playing around with the written language by making it interesting, engaging and more appealing when being displayed.
    ~ hence, I went to various concepts such as writing my name in different languages such as 华语, 日本語 and English accompanied with the use of different forms and writing styles.
    ~ to spice up the interesting component in my design, I drew my Chinese Name in a way that one Chinese Character look like a Puppy and another a Human hand narrating a story about Human & Animals Relationship.

    ~ Reference Artwork by Corner Croft
  • Abstract Solution
    for this design, I explore the use of mediums such as
    1) Chinese Ink
    2) Folded Metal Wire
    3) Can Cap
    4) Pen & Pencil
    ~ My previous concept was untidy in my opinion, I wanted to create a abstract but neat composition, hence, I craft out my name with the letter ‘U’ so that it resemble the fish scale in an abstract manner. In the design, the viewer have to look closely in order to decipher my hidden name that was ‘engrave’ in it.
    ~ in my improved design I over-lap the cut-out circles, with the help from a hole puncher, and stick it on a piece of hard backing.
    ~ the design aims to carry the attribute of a ‘Arowana’ fish which represent ‘Precious’, ‘Expensive’, ‘Beautiful‘ etc.
    ~ Reference Artist – Marian Bijlenga (Fish Scale Art)

  • Concept
    in this design, I  play with the theme ‘What Makes Me’ and how can it be link to ‘Product Design’.
    ~ in the initial stage, I brainstorm several concepts/sketches relating to ‘What Makes Me’ for example – Food? Childhood? Lego?. As more ideas developed, I decided to nail a theme based on a ‘Construction‘.
    ~ I find the concept interesting because I was reading up on the recent article on ‘Landscape Design’ and it features “Singapore – building a forest in a high-rise apartment atrium”. Link Here The advancement in building technology made creative infrastructure more possible! This can only be done so by having a good blueprint layout, knowledge and foundation etc.
    ~ For example, all Year 1 students have to strengthen their foundation by participating in the Core Modules. This enable the students to explore, deepen, sharpen their understanding of Arts, Design and Media.
    ~ The root of goodness lies within having a good foundation.

Final Name-Tags

1) Typography

2) Abstract Solution


3) Concept