Embodiment

We always say design is form and function and as designers we tend to focus on form more than the latter. I think we tend to forget to design based on the people’s need as we tend to try to outshine each other to gain recognition for this “new” or “cool” form. Being able to design a form the triggers all senses is an impressive feat as it becomes more memorable and increases engagement with the user. It may be difficult to do but it is an important skill in my opinion as everything we come into contact with has an experience and this affects how users utilise products.

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Emma

Daydreamer.

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