Yves Behar & Karim Rashid

Yves Behar

Yves is a design entrepreneur who believes that product, digital and brand design are cornerstones of any business. He is the founder of fuseproject, the San Francisco and New York based design and branding firm he established in 1999. He is also Chief Creative Officer at Jawbone, where for the last 11 years his products, brand and communications work has helped the company become a leader in wearable and audio consumer electronics. Behar is also the Creative Co-Founder of OUYA, an open sourced gaming platform, and is Co-founder of start-up August, a next generation home entry system.


I too inspire to be a designer-entrepreneur because I believe that business and marketing is also essential to product designing. I believe that entrepreneurship helps to raise funds giving us the ability to have the resources to do even more for the designing community as well as being able to promote it well. Yves Behar’s research into constructing eco-friendly products as well as helping out in improving the lives of people from third world countries in their own way makes me look up to him – and also inspire to be like him.


Karim Rashid

Today poetic design is based on a plethora of complex criteria: human experience, social behaviors, global, economic and political issues, physical and mental interaction, form, vision, and a rigorous understanding and desire for contemporary culture. Manufacturing is based on another collective group of criteria: capital investment, market share, production ease, dissemination, growth, distribution, maintenance, service, performance, quality, ecological issues and sustainability. The combination of these factors shape our objects, inform our forms, our physical space, visual culture and our contemporary human experience. These quantitative constructs shape business, identity, brand and value. This is the business of beauty. Every business should be completely concerned with beauty – it is after all a collective human need….


Not only am I attracted to Karim Rahid’s designs due to his use of strong vibrant colours – but also the way all his designs reflects his personality and signature style. The way he manages to translate his personality into his works is something that I hope to achieve in the future. Also, I resonate greatly to his manifesto as seen in the quote above. That basis of what design revolves around along with manufacturing, in other words, Entrepreneurship, as mentioned earlier, is something that I strongly believe in and hope to achieve one day.




Author: Freda


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