Assignment 2 Research: Zika Poster

Some research I did before starting the poster was to look at the different ways information was disseminated.

  1. Infographics: This form of information sharing largely uses graphics and colors to provide information in bite sized portions and make it easily digestible.


2. Illustrated infographics and comics: This form of information sharing uses a storyline and related graphics to share its information.


3. Image-driven: This form of information sharing is similar to how websites are design. It sections the information and uses large images that works with the text to create a pleasant combination.


The initial idea was to focus on sharing information in bite-sized portions and also to highlight the danger of Zika. Therefore I decided to focus on the second mood board above.


Initial mockup: Editing the image of a mosquito and redrawing it in an illustrated style. The purpose was to make it seem like a wanted poster hence the choice font seemed to that in a cowboy show.

Mock up 1: The squares and circles were to contain information
Another variation

After consultation, the slogan I decided to work around was “Who is the unwanted resident?” which focused on the idea of the mosquito being unwanted in the home. Certain information I wanted to illustrate were tips on how to mosquito-proof your home and what zika was.

In the end, due to time constraint, I decided to focus on an image and instead use it to catch the attention of the viewer and be able to bring across an understanding of the content with a look. Therefore I focused on the most iconic image to represent zika- the mosquito.

The following are some of the drafts:

Another variation of the poster where the information was supposed to encircle the mosquito image.


Playing with the mosquito image as main focus of poster. This has an old school feel, like the James Bond movie, hence I decided to put the target images to make it seem as if the mosquito was being aimed at.
A variation of the poster above. Black and red was added to give the mosquito a more menacing feel. Certain aspects of the mosquito are repeated also to emphasise its scariness.
Initial design with red background. This was an incident; I accidentally painted a whole layer red and it gave a bloody effect which I decided to keep.
A variation in which the font is changed and the red is more saturated. It gives a vintage feel which I quite like but might not use since I want to make it more relevant to present times.
The colour is a little off-color here… Playing with a textured background and suggesting blood stains.
Changing the position of the poster gives it a smoother visual flow. As English speakers, we read from left to right, which is what the suggested direction the mosquito image is providing us.

After a final consultation, the slogan was edited to “The Unwanted Visitor”. Using visitor instead of resident gives the connotation that this is something we do not want in the house in the first place as opposed to a resident which means that it already resides in the home.


Author: Fernandez Leong

So done with Life sometimes but it's going to be okay~

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