The chapter feeds me with a new knowledge. I can see how useful rapid cultural calibration method is, especially to get data from the local society in general. That data must be useful for business planning, design thinking, marketing strategy and etc. I did not expect that small little details of people’s reaction or activity would be this valuable for design and market research, because usually, such research is not based on behavior but economic background.
This article also makes me believe that designs which are done based on such cultural research can create products that fit the needs of the local people. It can make the design timeless and an all-time favourite locally if it is also geared up with the right business strategy and marketing. Therefore, I think this rapid cultural calibration is very important for designers who want to create genuine product that would add value to the life of the society. Genuine quality and purpose of a design idea is essentially what make designers designers, and not artists.