WHY A BAKER?
Even though I don’t bake (because my house doesn’t have an oven), I love watching baking videos! It looks like such a therapeutic activity and it’s fascinated watching all the different ingredients come together to form something so yummy. Therefore, one day when I have an oven (and time in my hands), I’ll definitely want to explore baking! Needless to say, I love eating so… I want to bake so that I can eat more.
This moodboard consists of baked goods, as well as equipments that are required for baking.
Art Direction/Artist Reference:
Cocoon Cooks is a food blog run by a Portuguese couple. They thrive on plant-based foods and living a healthy, active lifestyle. Every recipe they is accompanied by these simple yet adorable vector illustrations which give viewers a sneak peak into what ingredients go into the recipe.
I knew right off the bat that I wanted to limit my colour palette to only 3 colours and pastel colours are a must! The limited colour palette is so that I stay in line with my art direction and to ensure that the colours look cohesive together (lesson learnt from the previous 3 types). I wanted pastel colours because they make the mood lively, which is what baking is supposed to be like.
Like the type for ramen chef, I started by listing out various common baking equipment, baked goods and ingredients. Once all these have been listed out, I can start selecting and incorporating them into my type.
Out of all 4 types, this is the easiest to execute because it’s simply manipulating basic shapes such as rectangles and circles.
The charm of this style of illustration lies in its simplicity. The alphabet ‘N’ looks out of place beside the other alphabets because it has too much detail. Hence, I needed to tone down the details so that the overall type look cohesive.
Since the nature of the illustrations resembles the flat lay style of photography, I thought of placing them on a baking rack, very much like how a real life baker would do. But they just look strange, so I’m scrapping this idea.
Development 4 – FINAL DESIGN:
I decided to arrange all my alphabets and other design elements to form a circle because I felt that this reflected the idea of how many ingredients come together to form an end product. To ensure that my type is still the star of the show, I gave the other design elements either blue or pink outline, so that the type with brown outline will stand out. I also decided to keep the background white so that the composition will have a comfortable breathing space.
The overall composition may look simple, but it’s actually very challenging and I spent a lot of time shifting them around to ensure that that everything looked balanced. The simpler it looks, the more difficult it is to make it work!