typography [final]

Hi my name is hengtong and…


I am a Movie Fanatic.

This was the attribute that I set upon very early in my ideation stage, which also sets the theme for my direction and approach in this project.

Idea/ Process.

Initially I wanted to make use of a movie and poster to covey the idea of a movie fanatic, but I wasn’t able to settle on a movie.

I then changed the idea into spoofing the IMDb website. IMDb is the source for movie informations and reviews that I frequent, and I do see a coherence with the overall theme for my concept.

Screen Shot 2016-02-11 at 22.04.10I was actually pretty satisfied with the outcome. However as I showed my peers, the response was that the idea was too simple and underdeveloped.

Still, I did not want to lose the direct portrayal of the IMDb logo reference from my typography. Finally I decided to tie in the typography with 100 movies that I have watched.








For the next 3 attribute, I referenced and parodied the movie posters of movies that feel conveyed the nature of the individual attributes.

I then added traits of myself into the mix of the movie poster.

I am emotional...

Movie Referenced: Forgetting Sarah Marshall (2008)

Medium: Illustrator / Photoshop


Screen Shot 2016-02-11 at 22.03.49

Screen Shot 2016-02-18 at 23.07.42

Worked with combining the letters ‘h’ and ’t’ into a single body. Switched up the position to the back view to depict a depressed soul.

Added elements of myself, in the form of my snapback and loafers.

I also inverted the idea of the Protagonist holding a Cartoon heart, with a graphic illustration holding a realistic heart for my poster.






I love Rock!
Idea/ Process

Movie Referenced: School of Rock (2003)

Medium: Illustrator/ Photoshop

Screen Shot 2016-02-11 at 23.20.31 Screen Shot 2016-02-12 at 00.10.16

Again worked with combining the letters ‘h’ and ’t’ into a single body. However the depiction was too literal, and too similar with the previous poster execution.

Screen Shot 2016-02-18 at 23.22.27 copy

Switched to a more abstract execution. Portrayed the letter ‘h’ as body that shouts rock. ’t’ forms the arms.

Switched up the electric guitar of the original poster to a left handed bass because I am a leftie, and I am learning to play the bass. Added my snapback in the form of the letter ‘h’ and ’t’. Also showcased the rock hand gesture.





I am a dreamer ;;;
Idea/ Process

Movie Referenced: The Secret Life of Walter Mitty (2013)

Medium: Illustrator/ Photoshop

Screen Shot 2016-02-13 at 15.35.38

Screen Shot 2016-02-16 at 07.23.12 copy

Wanted to use a simple typeface to convey a running stance. Made use of letterings ‘ht’. However, did not feel happy about the composition.

Switched up to a more fluid illustration, but felt that the execution method was to similar with my previous ‘Rock’ poster. This did not fit the final presentation of portraying the different movie posters as 3 different movies. Therefore switched back to initial idea of using a simple typography.

Screen Shot 2016-02-18 at 23.52.51

Screen Shot 2016-02-17 at 11.21.39

Used the motif of the letter h as my snapback again, and replaced briefcase with my freitag bag. Depicted the background as fuzzy lines to portray the idea of being in a dream.





Final Presentation.

Parodied the IMDb website layout for my presentation.

template print 2d typography2


Final Thoughts.

I felt the project was really interesting. I think the journey from the initial project brief to the final outcome was a pretty long process and I am overall happy with my final outcome.

Having seen the outcomes from my fellow peers, I am too really marvelled by the range of executions and quality outcomes.

Lastly, many thanks to the comments and post-its I received from my classmates this morning, I really do appreciate it but I was too shy to say thank you.





Author: Heng Tong Foo

in pursuit of happiness.

One thought on “typography [final]”

  1. Hey Hengtong,

    Like what Clara mentioned in class, I also read your thisisht wrongly at first glance >_<

    Anyway, I was very impressed by your drafts and research during our group consultation together and it was nice seeing how you've developed your final work from there. I think this project really brought out the movie-fanatic side of you and the posters were very well-designed to look like their originals, yet infused with your essence (the cap and bag). Very apt!

    Just a suggestion though, Joy had mention that your last piece (dreamer) could afford to look more like the original poster such that it would look more cohesive when placed with the rest. I thought one way of doing so could be by using some Inception-esque architecture background for the buildings instead of the sketchy lines! Cause you know, that movie is about dreams (within dreams within dreams) which is in sync with your dreamer trait and I feel that it'd look totally rad on your poster!!

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