Hi my name is hengtong and…
I am a Movie Fanatic.
This was the attribute that I set upon very early in my ideation stage, which also sets the theme for my direction and approach in this project.
Initially I wanted to make use of a movie and poster to covey the idea of a movie fanatic, but I wasn’t able to settle on a movie.
I then changed the idea into spoofing the IMDb website. IMDb is the source for movie informations and reviews that I frequent, and I do see a coherence with the overall theme for my concept.
Still, I did not want to lose the direct portrayal of the IMDb logo reference from my typography. Finally I decided to tie in the typography with 100 movies that I have watched.
For the next 3 attribute, I referenced and parodied the movie posters of movies that feel conveyed the nature of the individual attributes.
I then added traits of myself into the mix of the movie poster.
I am emotional...
Movie Referenced: Forgetting Sarah Marshall (2008)
Medium: Illustrator / Photoshop
Worked with combining the letters ‘h’ and ’t’ into a single body. Switched up the position to the back view to depict a depressed soul.
Added elements of myself, in the form of my snapback and loafers.
I also inverted the idea of the Protagonist holding a Cartoon heart, with a graphic illustration holding a realistic heart for my poster.
I love Rock!
Movie Referenced: School of Rock (2003)
Medium: Illustrator/ Photoshop
Again worked with combining the letters ‘h’ and ’t’ into a single body. However the depiction was too literal, and too similar with the previous poster execution.
Switched to a more abstract execution. Portrayed the letter ‘h’ as body that shouts rock. ’t’ forms the arms.
Switched up the electric guitar of the original poster to a left handed bass because I am a leftie, and I am learning to play the bass. Added my snapback in the form of the letter ‘h’ and ’t’. Also showcased the rock hand gesture.
I am a dreamer ;;;
Movie Referenced: The Secret Life of Walter Mitty (2013)
Medium: Illustrator/ Photoshop
Wanted to use a simple typeface to convey a running stance. Made use of letterings ‘ht’. However, did not feel happy about the composition.
Switched up to a more fluid illustration, but felt that the execution method was to similar with my previous ‘Rock’ poster. This did not fit the final presentation of portraying the different movie posters as 3 different movies. Therefore switched back to initial idea of using a simple typography.
Used the motif of the letter h as my snapback again, and replaced briefcase with my freitag bag. Depicted the background as fuzzy lines to portray the idea of being in a dream.
Parodied the IMDb website layout for my presentation.
I felt the project was really interesting. I think the journey from the initial project brief to the final outcome was a pretty long process and I am overall happy with my final outcome.
Having seen the outcomes from my fellow peers, I am too really marvelled by the range of executions and quality outcomes.
Lastly, many thanks to the comments and post-its I received from my classmates this morning, I really do appreciate it but I was too shy to say thank you.