Assignment 1 Presentation and Report

Presentation Slide:

Interdisciplinary studies

 

About Studio Roots

Studio Roots is a creative design studio in Singapore that specialises in creative branding, art direction and graphic design. With a keen focus on culture, craft and ideas, the studio provides meaningful stories and award recognising designs to notable brands, businesses and institutions as well. Their clients range from fashion retail to non-profit organisations. Most recently in 2019, they were selected by The Prime Minister’s Office as the brand identity designer for the Singapore Bicentennial Campaign.

About Jonathan Yuen

The founder and creative director, Jonathan Yuen, is born in Malaysia and graduated with a Bachelor of Arts in Communication Design at Curtin University, School of Design. Prior to starting Studio Roots in 2011, Jonathan has worked in the field of graphic design, digital interactive and advertising for over a decade. From 2013 to 2015, Jonathan was one of the executive members in The Design Society Singapore. He also served as a jury in a number of local and abroad award shows throughout the years. 

Their Design Philosophies

To deliver meaningful design stories, the creative studio believes in observing and understanding their clients. In addition, with Jonathan’s disciplined focus on honesty, thoughtfulness in design and his contemporary visual sensibilities, their works garnered world recognitions as well.

Works

The brand design for Nanyang Porcelain communicates the product – porcelain – and the idea of contemporary through a modern and pictorial treatment to the typographic logo itself. As for S.Lee, it presents a metaphoric approach on using pillared lines to convey the trust and professionalism of an accounting firm. And for Studios 2017, geometric distortion was applied to convey the multifacetedness of Haresh’s plays.

Conclusion

All in all, Studio Roots is greatly appreciated for its very honest and non- fluffy approach in their design, which makes it meaningful, inclusive, recognisable and accessible for everyone to appreciate it.

300 words

References

Roots, S. (n.d.). Roots. Retrieved September 16, 2020, from https://www.whererootsare.com/work/

Roots. (n.d.). Retrieved September 16, 2020, from https://www.instagram.com/studio_roots/

WIP and Mindmaps

FYP Proposal (WIP)

FYP Project Proposal (Initial Conceptualisation)

FYP Keywords research Mindmap (Mood)

Mindmap on Music Album

 

Update (As of 9 Aug)

FYP Proposal WIP (Word Document): https://docs.google.com/document/d/1uUsK5ZNhaMcvCedmwcoNbPKfOTQLT4VZVhW8kvxuhDU/edit?usp=sharing

Update (As of 13 Aug)

FYP Proposal Slide (WIP):

FYP 1st

 

Literature Review:

Music Mood Representation From Social Tag

by Cyril Laurier, Mohamed Sordo, Joan Serra, Perfecto Herrera. 10th International Society for Music Information Retrieval Conference. 2009, P381-386.

This report details the group’s research on music mood representation via a semantic mood space through a Latent Semantic Analysis. Using Latent Semantic Analysis, it is proven that basic emotions such as happy, sad, angry and tender are the most selected tags chosen by people, hence making it relevant to the social network they have based it on – last.fm. The group also applied this method to evaluate the advantages and limitations of Music Information Retrieval Evaluation eXchange (MIREX) and Hevner representation on the semantic mood space. It is observed that Hevner have better separated clusters while MIREX has a more consistent cluster. Folksonomy representations that are formulated by them has been proved to be useful in mood classification where mood is categorised and arranged according to arousal and valence dimension where arousal refers to the intensity of feeling and valence refers to the spectrum from misery to happiness. And also, Folksonomy could help with the visualisation of a user’s emotional state based on their listening habits and history.

The Nature of Emotions: Human emotions have deep evolutionary roots, a fact that may explain their complexity and provide tools for clinical practice

by Robert Plutchik. American Scientist , JULY-AUGUST 2001, Vol. 89, No. 4 (JULY-AUGUST 2001), pp. 344-350.

This article talks about how emotions is a complex and challenging area of study as emotions can be overwhelming and also, at times, language couldn’t help to describe the accuracy of the emotions due to the mixed emotions felt by a person. However, Plutchnik categorised emotions into four different perspectives that consists of evolutionary, psychophysiological, neurological and psychodynamic traditions. It is also stated that while science is not able to solve the problems of emotions, it can help to create ways to conceptualise the problem. Plutchik first touched on evolutionary where animals were used as an example to prove that emotions are a reaction/response to their surroundings and it functions in a feedback loop, which proved emotions to be connected with the concept of adaptation and survival. The expression of emotion can be seen as a cause-and-effect through action and physical appearance so as to achieve an equilibrium and a state of comparative rest within the animal, which implied that emotions is a social regulation process. Finally, this article also presented emotions in a color wheel where it mirrors how emotions follow the color theory and showcased those emotions labelled outside the cone indicates the overlapping of two or more emotions.