Project 1: Image Through Type [ Research]

For this assignment, the purpose is to make use of typography to communicate. What we are tasked to do is to use typography to tell the audience about our job. Shirley also specifically told us to make use of semiotics and our observation skills to create a job out of typography.

Since this project requires typography to communicate, I researched on the typeface – Serif and San Serif. According to Wikipedia, Serif has a small line attached to the end of a stroke in a letter or symbol.

 

Whereas for Sans serif, also according to Wikipedia, it is one that does not have extending the strokes serif has. Sans-serif fonts tend to have less line width variation than serif fonts. In most print, they are often used for headings rather than for body text. They are often used to convey simplicity and modernity or minimalism.

To me, I feel that serif is more old school and retro. This is because it is seen in olden texts that serif font is prevalent in many societies.

http://www.lutzfranklin.com/pictures/History%20page%20pictures/school%20books.jpg
http://www.comleroyroad.com/images/school-exercise-book_8942.jpg
https://blogs.stockton.edu/leapcollection/files/2010/11/Collingswood-School-News-webpage.jpg

As you can see from above, printed media largely used serif font.

As for sans serif, it is younger as compared to serif since it is originated from serif and it is widely used in computers and screen. Also, since it is used to convey simplicity and minimalist and right now, minimalistic designs are still the ongoing trend, I attributed this font as modern/new.

 

Although I realised my handwriting is san serif style, I personally prefer serif because the little strokes made alphabets easier to read and due to its history, I feel that it can enhance the background or story we want to communicate through type.

 

As for my style, I was scrolling through google for the typographic/graphic design trends and I chanced upon this website https://graphicmama.com/blog/graphic-design-trends-2018/ and some of the typographic designs caught my eyes.

 

http://78.media.tumblr.com/db4e3c7bfc067fd9125fd407d362825e/tumblr_n1q00lK9lt1qi4z1yo1_1280.jpg
https://i.pinimg.com/236x/7f/2e/10/7f2e1007aaef80e80dbc6e44151cfa5e–graphic-design-typography-typography-art.jpg

 

The above works were designed by an artist named Olga Grlic. Her style shows a divergence where the graphic or object within the type comes out from the typeface.

https://www.behance.net/gallery/42791493/Beauty-Lab

The above is designed by  Claire-Lise Bengué. She also incorporated the elements of the product inside her typography to communicate the kind of product the brand is selling.

https://www.inspirationde.com/wp-content/uploads/2017/10/blade-runner-by-bernie-jezowski-home-of-the-alternative-movie-poster-amp-15069194118gkn4.jpg

This is a poster done by Bernie Jezowski. His style, just like the previous two designers, had their characters coming out from the font.

After much research, I realised they share something in common – having their elements spilling/coming out of their typeface. And I decided to try this style too.

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