THE PRINCIPLE OF DESIGN
If we are talking about the visual arts in one way or another we associate it with design. As visual artists, we more often than not put ourselves inside the viewer’s shoes. We want to invoke something every time others see our work, and be able to understand the message that we want convey. As a result, we think about the composition, what to add and omit, is it coherent and cohesive. So below are the Principles of Design to guide us in creating our artwork.
Balance
Balance means a good distribution of elements, whether it is color, texture or shapes to create a sense of equalization. There are 3 types of balance. The first one is symmetrical balance, which is using similar objects in each side of the image. The second one is asymmetrical balance, and unlike the symmetrical balance the objects that are use may not be similar but are able to achieve equilibrium. The final one is radial balance in which the objects are placed in a radial form.
Emphasis
Emphasis is the part of the image that is the central of attention. It’s the thing that immediately draws your eyes. Even in a sea of chaos there must be a vocal point that stands out. It can be achieve by using colors, textures, different shapes, contrast, etc.
Movement
If Emphasis is used to emphasize a particular part of an image, the movement is used to guide the viewer in seeing the artwork. How it creates a path for viewers to follow, often to other vocal points of the artwork. You can use lines, shapes, and colors into the artwork.
Pattern
Pattern is a repetition of images or shapes in a design. It can be symbols or objects that are placed all over the artwork.
Proportion
The word proportion certainly relates to size. So it’s a relationship between elements and whether or not it compliments each other. For example how the size of a human head relate with the size of other parts of the human body.
Rhythm
Rhythm can be created by using elements repeatedly to create a flow and a sense of organization. But that doesn’t mean it can’t be chaotic. Rhythm is often used to express a mood like in music or dancing. To keep it from being boring, variety is needed.
Variety
Variety means difference elements of design that are being used to hold the viewer’s attention. A variety of elements can make the design to be interesting.
Unity
Unity means how harmonious are the elements in an artwork. How well they work together. Not one part can be viewed more important than the whole design. In fact is the main goal of every designer and visual artist to achieve this sense of unity.
