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I was very lucky to be in the organizing committee marketing group. I was in charged of design this year forum’s poster, actual event’s backdrop, and logo.

1. Pre-event Poster

This year’s theme is ” To nurture a Generation of Born-Global Entrepreneurs ” So I decided to bring in the city landscape vector design to enhance the Born-Global idea.

poster compress-01

 

2. Logo

The committee also gave me the chance to design our own Singapore logo based on the existing design. So I added in the list of popular Singapore landmarks into the logo. This really make me review my Illustrators skills.

official logo-03-03

After

JWEF ECUADOR LOGO-01

Before

 

Backdrop

Finally, I was in charged creating the backdrop that will be used in the actual forum. Overall, this project really enlighten me a lot as I have not been doing any freelance work for the past 1 year. A very rare chance that I will revise my illustrator skill.
banner with gradient-01-01

 

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Final Equation
Project 3 Layout

Reference Artist

My reference artist is Jimmy Liao, a Taiwanese illustrator as well as a picture bookwriter. His work is known for the mild water color used and the style that touches the inner feeling of people.

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Style and Reference

Based on my reference artist, I planned to use  very light water colour with simple cartoonist type of illustration.

On the other side, I also used collage. Thus the work is done physically.

 

Process

Process 1- Color Adoption

Below are the colour choice adopted initially

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analogous-modified1

analogous-traditional1

comp-orangeblue1

comp-purplegreen1

comp-redgreen1

monochrome-blue1

to be continued.