High Context Culture

It refers to a culture’s tendency to use high-context messages in routine communication.

In a higher-context culture, many things are left unsaid, letting the culture explain. Words and word choice become very important in higher-context communication, since a few words can communicate a complex message very effectively to an in-group (but less effectively outside that group),

Source: https://en.wikipedia.org/wiki/High-_and_low-context_cultures


I actually came across this term “High Context Culture” during my mastering communication class. This inspired me to decide the theme of this assignment.  High context society is commonly seen in Asia countries. This is because we have a lot of untold traditions, taboos. And it is often different or directly opposite in another countries. Furthermore, as time grows, objects are given other meanings, which further adds on the diversity of culture.

For now, the object I proposed to use is the flower chrysanthemum


The subjects I want to express will be the following

  •  Point of view of a common object
  •  From different countries
  •  From different cultures and traditions
  •  From different values
  •  From different age groups

18 Aspects

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Artist Reference

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Monument Valley











Monument Valley is a puzzle game developed and published by indie studio Ustwo. The player leads the princess Ida through mazes of optical illusions and impossible objects. The use of optical illusion can be seen from the picture above. It actually illustrate a 3D which can only exist in 2D form.

Therefor, I hope that I can apply this into my project. Below pictures are a few examples which this idea is implemented.











 Lex Wilson

Lex Wilson is well-known for his design of the 3D typography








More of his work can be acces from his website


He uses perspective to his full advantage

This is an important point for me to adopt. For the project, it is not necessary to design a 2D planar typography. we could play with the perspective by tilting the imaginary “camera”.


 Peter von Arx












Peter Von Arx is the author of this book,”Film Design”


He believed that

Designer Should be familiar with the factors of movement, time and speed as seen in film

This apply to all mediums use, also for words and typography.

As seen from examples of his work. The words are given a form of movement and flowing of time.

1960s Psychedelics Posters

BonnieMacLean moscoso1wes-wilson










Psychedelia and the Psychedelic movement  1960-1975


  1. Pertaining to or characterized by hallucinations, distortions of perception and awareness, and sometimes psychotic-like behavior.
  2. A drug that produces such effects.
  3. An art style influenced by the prevalence of hallucinatory drugs, especially LSD, with typical designs featuring abstract swirls of intense color with curvilinear calligraphy reminiscent of Art Nouveau.

The psychedelic movement began in the mid 1960’s and had an effect, not just on music, but also on many aspects of popular culture. This included style of dress, language and the way people spoke, art, literature and philosophy.

The name “psychedelic” refers to drugs that were popular with the youth culture of the time. Posters for rock concerts tried to visually express the feeling of tripping out.

The visual motifs of psychedelic art include Art Nouveau-inspired curvilinear shapes, illegible hand-drawn type, and intense optical color vibration inspired by the pop art movement.

(Source from https://visualartsdepartment.wordpress.com/psychedelic-60s/)

The 3 highlighted points indicate the special features of psychedelic posters. The way which texts are twisted and the uncomfortable colors use actually bringing a uncomfortable feeling to the audience.

Among the 6 attributes of ourselves in the project, not all of them are necessary positive. Thus the psychedelic posters can be a good example to learn to how to deliver negative feeling.


3D/ Handmade typography

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