– – – Horizontal
||| Vertical
\\\ Diagonal
_ _ _Straight
) ) ) Curved
~~~ Wavy
. . . Dotted
— Thick
— Thin
#2. Shape
2D
Geometric
█▲⬡■♢
Organic
♧☁♤☂♡
#3. Form
3D
Geometric
Organic
#4. Color
Used to generate emotions, define importance, create visual interest and more
CMYK {Cyan/ Magenta/ Yellow is subtractive
RGB is additive
Monsieur Horizontal & Madame Verticale, Olimpia Zagnoli
#5. Texture
The feel, appearance, thickness or stickiness of a surface
#6. Space
The area around, within, or between images or parts of an image. Positive and negative space/
We are all Sixteen, Olimpia Zagnoli
#7. Value
The lightness or darkness of an image
Olimpia Zagnoli
#8. Rhythm
The use of recurring elements to direct the eye through the image; the way the elements are organized to lead the eye to the focal area.
Internazionale, Olimpia Zagnoli
#9. Contrast
The juxtaposition of different elements of design in order to highlight their differences and create visual interest or a focal point
Monsieur Horizontal & Madame Verticale, Olimpia Zagnoli
#10. Proportion
The relationship between objects with respect to size, number, and so on, including the relation between parts of a whole.
The fox is Black, Olimpia Zagnoli
#11. Balance
A feeling of balance results when the elements of design are arranged symmetrically or asymmetrically to create the impression of equality in weight or importance.
How reading transforms us, Olimpia Zagnoli
#12. Harmony
The arrangement of elements to give the viewer the feeling that all the parts of the piece form a coherent image.
LA REPUBBLICA, Olimpia Zagnoli
