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Media Art Nexus
Serendipity
3840 x 480 pixels
LED 15m by 2m
North Spine Plaza Media Art Nexus
NTU Singapore
18 November 2018
Application of pattern
Digital Pattern Book
Development of papercuts into larger, complex compositions
After scanning, I digitized the shapes in photoshop.
After digitizing each composition, I tried to break them up to smaller motifs to try repeating the pieces.
I also tested cropping some of the bigger compositions to play with the layout.
More exploration to follow!
Theme: Nursery rhymes
Moodboard 1: Cute illustrations of nursery rhymes
Using colour pencils or oil pastels to create textures that resembles children’s drawings of familiar characters in nursery rhymes
initial thumbnail sketches
digitally enhanced color pencil sketches
Illustration two ways
Moodboard 2: Abstract papercuts
Using shapes and composition to translate the vibrant, rhythmic, whimsical nursery rhymes
In the end I went with this moodboard.
Experimentation
It has been so much fun!!! I’ve learnt to be so much more on how to create illustrations digitally, admittedly so much more to experiment and learn but it has been a 13 weeks picking up new adobe skills. It has been a joy to be able to learn from some of the most talented people, seriously my mind is blown every critique session. Also, a big thank you to you Lisa for making this experience so wonderful! I have never once felt dread coming to school on a Monday for class and it has truly been so enjoyable listening to you teach animatedly:-) Every assignment has been equal parts challenging and satisfying. Other than the technical aspects, I’ve learnt to appreciate the function and beauty of mood boards, especially when I’m so easily swayed! Also the importance of knowing the target audience you’re designing for. Hopefully I’ll be able to go beyond designing for audiences I’m comfortable with and expand my body of illustrative works in time to come.
Here are my final mockups!
1. Dual cup holder
‘One for you, One for a friend.’ The idea behind this is a one-for one concept promotion happening through the opening week to get word out
On the inside is a pattern created from the food illustrations
2. Free topping flyer
These are for the yogurt parfaits that the shop intends to sell
3. Pull up standee
After critique:
4. Instagram countdown posts
As we discussed last week during consultation, we have combined the candy furniture with the patterned rubber mulch flooring to create a fun and vibrant space for public gatherings. Additionally, this space and furniture is thoughtfully and deliberately designed according to the proxemics matrics to enhance the comfort level of the users who gather here, alone or in groups.
We felt like the space still needed another element to enhance the mood and tried adding fairy lights.
We also thought about how we can redesign some of the furniture. Here are the variations we came up with
Also after consulting, we changed the rubber mulch flooring to colored concrete to create a more sophisticated, laid back atmosphere.
Doughnut chair
Indicative of intimate space. By entering through the narrow opening, the user creates a personal space within this shared area.
Squiggle bench
An s-shaped bench that features a divider in the middle creating some degree of privacy for users who share the bench.
Macaroni Seats
These chairs are rotable on an axis to allow users to create private spaces for themselves or in pairs for conversations.
Party bench
Long benches for social gatherings/groups to convene and hang out together. These benches move along an rail to create longer benches accommodating larger groups.
Jellybean bench
Similarly this bench moves along a rail to accommodate larger groups in the space.