This is an interactive graphic novel designed to smartly used to market the Peugeot’s Hybrid4 series.
The story is about a girl embarking on a dangerous mission and to be successful, she will need to properly switch the driving modes (mainly Hybrid4). The novel is accompanied by parallax scrolling web feature and sound effects. It is very well-done, from the character design to the art and to the interactivity itself.
Apart from the interactive narrative itself, there are other aspects that are worth taking note about. The platforms in which this is released, along with how the campaign is very established and well-marketed is also a good inspiration for me – could be ways to further expand our current project of work on new ones.