“I ask my mother what should i be~”
Mother : a big disappointment
Oh well.
The whole concept of my works are based on 2 principles: hard work and no handwork.
This principle is a very shallow mould that has been used to craft many career paths in Singapore and created many stereotypes in occupations and the series explore the dark side of this stereotype.
My name is
and i’m an animator
In this composition, vintage cartoons has been my first inspiration to be an animator but going through a course in game arts and animation and working a short period of time in the industry, not every amateur animator gets to make it big or even make it into the animation industry because of the traditional mindset that the design industry isn’t a prospective field. Therefore, i decided to play around with dark humour in the composition by having an vintage cartoon version of myself “attempting cartoon suicide” because he is unable to make ends meet. Vintage cartoons in the early 1900’s have a noise grain black and white overlay that creates a bleak vibe that compliments the dark humour and depressive emotion.
My name is
and I’m a comic artist
Comics and manga have always been a big source of inspiration for my art and design works for a long time. I’ve always described myself have the super ability to chiong finish my work when the deadline is close and i wanted to over exaggerate this like an “ultimate move” in mangas. My intial “G” is portrayed in the white spaces and scultped by the darker values as a play on comic framing. Initially there were a lot of messy lines and i looked towards old school comics like Astro boy and Doraemon to have a cleaner feel and decided to use grey values instead of lines to create depth.
My name is
and I’m a loan collector
We have now transitioned into the series of what happens when i don’t work hard at all and what is the possible career choices i would end up with in Singapore. Stereotypical Singaporeans/mums would assume that without hard work we would end up as cleaners or gangsters, my approach with this was a more educated and well groomed “ah long”. Typical ah longs would splash paint and write O$P$ on the walls of their victims, my approach would be to seek late tuition fees from students and make my message known publicly.Therefore I’v decided to use the concrete wall outside ADM which is well know to be an instagram worthy spot. The chinese characters are part of my name 黄仁杰 and the 仁means kindness meaning to say that i demand for my kindness to be repaid which has lighter and more polite way of asking for debts to be repaid.This is also done in the Chinese primary school handwriting assignment format to bring the educated and formality context forward
My name is
and i am a loan shark
This composition is a play on shark bites. Usually a pig’s head is an aggressive message/tone that Ah Long’s use that is very crude and i wanted to show this crude tone in here. The pig’s head is being bitten off by a shark which sculpts my initial “G” into it and floats in this blue background to enforce the idea of “deep six” which means burial in sea which ties in to the shark idea and also show that play time is over.
However this composition by itself disjoints from the previous 3 as it lacks the element of design school in it. Therefore an idea to remedy this would be to tie in with the earlier composition of the loan collector and have this act like a poster in an open environment where it can be seen.
OVERALL
It is depressing to think about how the future will turn out but everything will turn out fine so as long as you enjoy what you do, be it loan sharking or designing 😀 (quote of the year 2017). I’ve enjoyed re visualising typography and have a fresher perspective on it apart from the fonts. Maybe it won’t be bad doing publicity for a loan shark firm 😀